Description
We are seeking a highly experienced and strategic Asia Retail Analytics Manager to join our Asia Marketing Center (AMC) Team, reporting into APAC Retail Analytics Leader.
This role will play a critical role in driving data-led decision making for 3M's Consumer Business and support both Japan and regional (Asia) initiatives.
Deliver Analytics That Drives Decisions
- Oversee Asia & Japan retail analytics and reporting of internal sales data, Syn data, including owning sales data and syn data reporting and regular PowerBI update
- Own Japan Syndicated Data Management (like Intage SRI+, SCI, Kai-log, True-data, BCN etc.) serving as the primary owner and subject matter expert to extract, analyze, and interpret this data to uncover actionable business insights
- Manage agency relationships with external data providers ensuring data quality, negotiating contracts, and maximizing the value of these partnerships
- Drive annual negotiation / renewal support of Syndicated Data Subscriptions with the relevant partner agencies
- Support any syndicated data training needs for Japan and Asia level
- Own project-based ad-hoc analytics / support SMEs in channel / KA customer analytics to support JBPs, Range Reviews, assortment optimization, planogram testing using POG space planning software (Tanapower in Japan, JDA in rest of Asia), marketing mix model, pricing, other advanced/predictive analytics - as needed
- Drive capability building through training, best practice sharing on analytical outputs, analytical frameworks, stakeholder management
Performance to be measured by :
- Insight quality & actionability
- Revenue impact of recommendations
- Stakeholder satisfaction
- Living and adhering to 3M Performance Culture Behaviors
Qualifications and Skills
- Bachelor's degree or higher in Business Administration, Economics, Statistics, Engineering, or a related field from an accredited institution; MBA is preferred
- Technical Proficiency: Advanced proficiency in data analysis and visualization tools. Experience with Power BI platforms is required. Working knowledge of SQL, Python, or SPSS is considered a strong advantage
- 10+ years of business analyst experience (client-side)
- Min 5+ years of Japan experience is required à either working in Japan or supporting/servicing companies operating in Japan
- Minimum 5+ years of experience in handling Syndicated Data (3rd party data like retail audit and/or scan data and / or household/shopper/consumer panel data)
- Proven experience working within the Fast-Moving Consumer Goods (FMCG) or Consumer Packaged Goods (CPG) industry is mandatory
Required Expertise/skills
- Communication and Presentation: strong verbal and written communication skills in both English & Japanese - preferred
- Strong storytelling and executive-level presentation skills. Ability to present complex data findings to non-technical stakeholders in a compelling and easily understandable manner
- Analytical Acumen: Exceptional ability to synthesize complex data from multiple sources (primary research, syndicated data, POS) into clear, cohesive, and actionable business narratives
- Demonstrated project management skills with experience managing multiple simultaneous projects
- Resourceful, detail-oriented, and able to work independently as well as collaboratively
- Running insights to action workshops for stakeholders
- Stakeholder Management: Proven ability to build strong relationships and influence decision-making across matrixed organizations, working effectively with local marketing teams and regional leadership
- Agency Management: Experience managing external research/ analytics agencies and data providers, including budget management and contract negotiation