Description
We are seeking a Channel Management Specialist to join our team at Ubisoft, a leading global video game organisation. As a Channel Management Specialist, you will be responsible for setting up and managing advertising campaigns across various platforms.
Responsibilities
- Set up and manage advertising campaigns across multiple platforms, including Meta Business Manager, Snapchat for Business, TikTok Business Manager, Reddit Ads, X Ads, and Amazon Ads DSP & Search.
- Collaborate with Media Planning teams to implement launch strategies for games, providing target audience sizes and benchmark KPIs from previous campaigns.
- Ensure campaign setup accuracy, including naming conventions, tracking, audiences, and budgets.
- Monitor campaign performance daily and propose optimisation strategies as needed.
- Provide weekly performance reports to Media Planners and produce post-campaign reports with analysis and recommendations.
- Contribute to attribution and incrementality studies using internal tools like Datorama and Gamesight.
- Maintain dashboards for games within your scope to ensure data readability.
Expertise and Requirements
- First experience in digital marketing required; experience in digital advertising campaign management, media buying, or channel management is a strong plus.
- High level of accuracy and attention to detail.
- Strong analytical skills, with ability to read performance tables and provide concrete recommendations.
- Familiarity with digital media buying tools; mastery of one or more tools is a plus.
- Ability to manage multiple projects and campaigns across several countries.
- Curiosity about digital trends and social media.
- Fluency in French and English required.
Benefits
- Participation and company savings plan
- 25 days of paid vacation, 12 RTT days
- 50% reimbursement of transportation costs
- Meal vouchers
- Good health insurance
- On-site gym
- Maternity leave of 20 weeks, paternity/co-parental leave of 7 weeks