Description
Diageo is seeking a Consumer & Shopper Insights Category Expert to act as a category expert for consumer and shopper understanding, helping brands win through deeper insight into consumer behaviour, shopper decision-making, customers, and channels.
The successful candidate will be responsible for:
- Delivering the Consumer & Shopper Insights agenda for the market, translating business questions into actionable insight projects and providing robust consumer, shopper, and channel understanding to support category decision-making.
- Identifying growth opportunities through consumer, shopper, and cultural trends, translating insights into clear recommendations that inform category priorities and investment choices.
- Managing the day-to-day Consumer & Shopper Insights contribution to key business planning processes, including Integrated Business Planning (IBP), Annual Strategy Conference (ASC), and other strategic and commercial planning cycles, ensuring timely and high-quality insight inputs.
- Managing and continuously improving Consumer & Shopper Insights tools, data sources, and capabilities, working with internal stakeholders and external agency partners to ensure insights are accessible, relevant, and effectively embedded across the business.
- Partnering with Marketing, Commercial, Customer Marketing, and Finance teams on day-to-day business questions, providing evidence-based analysis and recommendations that improve activation effectiveness, commercial performance, and growth outcomes.
The ideal candidate will have:
- A degree in Marketing, Business, Psychology, Behavioural Science, Economics, or a related discipline.
- Typically 5+ years of experience in Consumer Insights, Shopper Insights, Consumer Planning, Research, or Strategy roles.
- Strong expertise in qualitative and quantitative research methodologies.
- Proven ability to translate insight into activation, commercial, and growth opportunities.
- Strong communication (in German and English), agency, and stakeholder management skills.
In return, Diageo offers flexibility to support wellbeing and balance priorities, a diverse and inclusive work environment, and opportunities to contribute, make an impact, and play a part in making life's moments mean a little more.