Description
As a Marketing Insights Specialist, you will help connect the dots across various digital and non-digital customer touch points at Autodesk that lead to key business outcomes.
You will have the opportunity to directly influence Marketing and eComm growth and improve customer experience.
This position is highly cross-functional and collaborative, working closely with global stakeholders as well as other teams outside of the immediate organisation.
Responsibilities
- Take ownership of a variety of Digital, Marketing and eCommerce related analytics projects to support global teams with data, dashboards and insights around standard Subscription customer life cycle elements including acquisition, retention and expansion
- Work closely with business partners and team members to explore a variety of topics, such as market opportunity, industry/product journeys, digital contribution, purchase funnel and customer behaviour analyses to extract valuable insights
- Source, analyse and visualise data using tools to effectively mine and condense insights to tell a concise and actionable story and communicate findings that inform business decisions
- Collaborate proactively and effectively with other Autodesk teams to align on metrics and definitions. Identify any gaps in measurements and/or metrics, define the additional reports and analyses required and streamline existing reporting
- Encourage self-service and enable stakeholders to better understand data
Minimum Qualifications
- 3+ years of relevant experience
- Strong logical aptitude with the ability to present complex data as simple, concise, and engaging stories and visualisations that bring insights to the forefront
- Sixth sense for “meaningful data” with the ability to find creative, yet pragmatic solutions to data-oriented problems
- Self-starter, who takes initiative and demonstrated success in working with and influencing stakeholders, business partners cross-functionally
- Positive, can-do attitude – Ability to be flexible and open to changes in requirements, directions or circumstances with minimal need for reorientation
Preferred Qualifications
- Solid knowledge of digital and marketing (eCommerce) environment with experience in related Marketing, eComm or Subscription model-based metrics and analytics
- Ability to think strategically about real-world business problems in Marketing and co-relate them with underlying data to conduct deeper analyses and identify innovative solutions
- Strong presentation and language skills with experience presenting to upper management
- Strong experience in visualisation tools such as Power BI (including DAX), Tableau etc.
- Solid foundation in manipulating data using SQL as well as advanced Excel (visualisation, pivot tables etc.), experience with macros and/or VBA is a definite plus
- Experience in web analytics with tools such as Adobe Analytics or Google Analytics
- Experience with analytical modelling and related programming languages (R, Python) a plus