Description
The Director, Market Intelligence will partner directly with marketers to recommend, plan and execute market research, in pursuit of a deeper understanding of customers' attitudes, beliefs and motivations.
The Director will synthesize across all research studies, collaborate with analytics counterparts and provide a concise narrative of opportunities that he/she will share in various forums to influence marketers to act.
This role will also play a key role in continuing to progress our capabilities, with a goal of uncovering ways to uncover more authentic, timely and actionable insights.
Responsibilities:
- Work directly with marketers to recommend & scope market research, leveraging AI tools to accelerate study design, discussion guide development, and demand study planning across therapeutic areas
- Manage ongoing market research projects to ensure milestones are being achieved
- Communicate core market research findings; employ AI-assisted synthesis to distill insights from ATU tracking, qualitative research, and eDetail studies into clear, stakeholder-ready narratives and executive summaries
- Collaborate with other groups to pull in additional voice of customer findings, integrating secondary data sources with primary research using AI-enabled analysis to strengthen the business story
- Synthesize across multiple findings to develop brand opportunities that will be shared in various venues
- Progress market research capabilities by identifying emerging methodologies and refreshing list of vendors , and pioneering the responsible integration of AI into the market research workflow
- Lead AI-assisted vendor evaluation and proposal scoring, applying structured comparison frameworks to drive objective vendor selection and maximize research investment efficiency
- Drive customer journey and patient pathway work, leveraging AI to map, redesign, and document HCP and patient journeys that surface actionable commercial opportunities
- Manage market research budgets and oversee cost saving initiatives across BUs, with AI-enabled efficiencies reducing cycle time on synthesis, reporting, and vendor assessment
- Coaching and guiding Market Intelligence managers in the team on best practices in market research, cross-team collaboration, and the effective use of AI tools to enhance insight quality and delivery speed
Qualifications:
- Bachelor's degree
- Market research experience in a commercial Biopharma company
- Methodological knowledge of and experience in relevant market research approaches and techniques with a mindset of continuous improvement
- Proven ability to use market research results to influence decision-making and drive forward opportunities
- Evidence of business acumen, cross-team collaboration, communication, and presentation skills
- Demonstrated experience applying AI tools to accelerate research synthesis, study design, stakeholder communications, and insight delivery
Benefits:
- Comprehensive benefits program, including hybrid work arrangement