Description
Job Overview
We are seeking a Retail and Customer Insights Analyst to join our team. As a Retail and Customer Insights Analyst, you will be responsible for ensuring the business is externally attentive to the operating environment, customer/retail and consumer/shopper needs and evolution.
Purpose of Role
The successful candidate will analyze sales and customer data from various sources, develop category strategies, and provide data-driven insights for Joint Business Planning with retail customers.
Key Responsibilities:
- Analyze sales and customer data from syndicated sources like Nielsen, Circana, and Quantium, as well as retailer-specific loyalty and panel data.
- Develop category strategies and provide data-driven insights for Joint Business Planning with retail customers.
- Collaborate cross-functionally to ensure the customer is at the center of decision-making.
- Work with commercial teams to ensure Business Plans are based on the understanding of customer needs and motivations, revenue growth management, and category growth drivers.
- Understand category dynamics and shopping missions in various channels and recommend corrective actions to capture growth opportunities.
- Lead activity reviews and have data-informed conversations with sales, marketing, finance, and supply to improve performance, effectiveness, efficiency, and drive sales forecast accuracy.
- Manage the allocation and deployment of shopper planning resources and investments.
- Work with research agencies and the commercial team to refresh and contribute to the KBL knowledge and insight vault.
Requirements:
- University graduate with a minimum of 3 years of experience.
- Experience with qualitative and quantitative research techniques, ideally including shopper/retailer environment research.
- Experience in similar roles within Consumer Packaged Goods is ideal.
- Experience managing research agencies is essential.
- Strong communication skills are a must.
- Confidence to challenge existing thinking and be in customer-facing situations.
- Ability to create alignment within cross-functional teams and thrive in a fast-paced, constantly changing environment.
What We Offer:
We offer a flexible working environment that supports your wellbeing and allows you to balance your priorities from day one. We value diversity and want everyone to feel they can belong, contribute, and strive for their personal best.