Description
The Therapeutics Lead (Oncology) will take on a multifaceted leadership role, combining strategic marketing expertise with national field force team management to ensure success across GSK's specialty portfolio.
Key Responsibilities:
Strategic Marketing and Commercial Execution:
- Lead the launch and lifecycle management plans for specialty portfolios, tailored to Vietnam's regulatory and market environment.
- Conduct in-depth market analyses to define product value propositions for payers, HCPs, and patients.
- Develop marketing strategies focused on optimizing patient journeys, enhancing diagnosis, treatment, and disease monitoring pathways to ensure impactful specialty product utilization.
- Implement omnichannel promotional campaigns, designing compliant marketing materials and patient support programs.
Field force Team Management:
- Manage the nationwide specialty field force team, ensuring alignment with marketing strategies and exceptional execution of account plans.
- Train and mentor field force teams on product science, value messaging, and access strategies.
- Set performance goals, monitor KPIs, and drive consistent achievement of commercial and patient-related objectives across the field force.
- Develop and implement leadership and training programs to strengthen field force capabilities.
Stakeholder Engagement & Cross-Functional Leadership:
- Establish strong relationships with key HCOs, HCPs, and external partners to further disease awareness and support patient access initiatives.
- Collaborate with Medical, Regulatory, Supply Chain, Commercial, and regional/global teams to align strategies and share best practices.
- Ensure successful account activation and support hospital-level initiatives.
Compliance & Governance:
- Oversee adherence to GSK policies, Vietnamese regulations, HTA, and reimbursement protocols across all activities.
- Stay updated on evolving regulatory and market requirements for specialty medicines.
Requirements:
Qualifications and Experience:
- Bachelor's degree in Life Sciences, Pharmacy, or Medicine; Master's degree preferred.
- Minimum of 7 years of progressive experience in specialty product management and pharmaceutical field force leadership roles.
- Strong successes in managing specialty/rare disease product launches and fostering market-building capabilities in Vietnam.
Skills and Attributes:
- Leadership and team coaching capabilities.
- Strategic agility and decision-making skills.
- Effective stakeholder management and cross-functional collaboration skills.
- Strong analytical, problem-solving, and presentation skills.
- A patient-centered approach to account and territory management.
- Proven ability to deliver outstanding results with compliance.