Description
At Braze, we're a genuinely approachable, exceptionally kind, and intensely passionate crew. We're seeking a Lead Product Marketing, AI Decisioning Studio to own Decisioning Studio, including positioning, messaging, marketing plans, launch motion, competitive strategy, field narrative, and more.
Why This Role, Why Now Braze is the leading customer engagement platform, helping the world's most ambitious brands build absolutely engaging relationships with their customers. Decisioning Studio is our set of products that decide what happens next for every customer, at scale, in the moment.
What You'll Own
- Decisioning Studio product marketing including positioning, messaging architecture, launch strategy and execution, competitive strategy, pricing and packaging input, and the field narrative.
- Technical audience credibility. Own how Braze explains decisioning to data engineers, architects, platform owners, and technical evaluators.
- Competitive strategy for decisioning and AI-driven personalization.
- Contribution to the Data & AI portfolio narrative.
- Roadmap influence. Partner with Product Management and Engineering as a genuine strategic peer.
What You'll Do
- Translate genuinely complex technology into language that lands.
- Run launches that don't stop at the launch.
- Build and own the marketing plan for your products.
- Own pricing and packaging input.
- Enable the field to sell a technical product with confidence.
- Spend real time with customers and the market.
- Act as a thought leader in the market.
- Use AI as a practitioner, not a commentator.
- Operate without direct authority.
Who You Are
- Technically deep, and it shows.
- Fluent in the enterprise AI landscape.
- An exceptional writer.
- Comfortable with any audience.
- Execution-focused.
- A craftsperson who wants depth.
- Steeped in martech.
- Data-driven.
How Success Is Measured Success is measured against business outcomes, not activity: pipeline influenced, Decisioning Studio adoption and expansion, competitive win rates, and the market's understanding of what Braze decisioning does and why it's different.
What You'll Bring
- 8+ years of Product Marketing experience, with an exceptionally strong background in technical and AI products.
- Fluency in the enterprise AI landscape: large language models, agentic AI, AI infrastructure, and the evolving ecosystem of AI tools and platforms.
- A proven track record of developing product positioning and messaging that resonates with technical audiences and accelerates revenue in competitive markets.
- Experience partnering closely with Product Management and Engineering to understand and shape roadmap strategy through market and customer insight.
- Strong written and verbal communication skills that enable you to explain complex AI concepts clearly to both technical and business audiences.
- A data-driven mindset with demonstrated ability to measure the impact of PMM programs on pipeline and win rates.
- Demonstrated ability to operate across functions and execute without direct authority in a fast-moving, matrixed organization.
Nice to Have
- Experience in AI products, cloud data platforms, business intelligence, or analytics software.
- Experience in the martech or customer engagement space, with real command of the competitive landscape and how AI is changing the practice of marketing.
- Experience with pricing and packaging, particularly for AI or consumption-based products.
- Experience building field enablement that gets adopted and used.
- Experience working with industry analysts on technical product categories.
- Experience with decisioning, recommendation systems, personalization engines, or experimentation platforms.
The Details
- Reports to: VP of Product Marketing
- Direct reports: None , this is a senior individual contributor role
- Location: Hybrid; must be based in one of our hub cities , New York (HQ), San Francisco, Chicago, or Austin
- Travel: Up to 30%
How We Work We move fast, we work hard, and we love our jobs.
What We Offer
- Competitive compensation that may include equity
- Retirement and Employee Stock Purchase Plans
- Flexible paid time off
- Comprehensive benefit plans covering medical, dental, vision, life, and disability
- Family services that include fertility benefits and equal paid parental leave
- Professional development supported by formal career pathing, learning platforms, and a yearly learning stipend
- A curated in-office employee experience, designed to foster community, team connections, and innovation
- Opportunities to give back to your community, including an annual company-wide Volunteer Week and donation matching
- Employee Resource Groups that provide supportive communities within Braze
- Collaborative, transparent, and fun culture recognized as a Great Place to Work