Description
We are hiring for a Sr. Product Marketing Manager for Chime's Lending product ecosystem. In this role, you'll own how we bring to market and position Chime's growing personal loan product to deliver clear, compelling value for our members.
This is an individual contributor role reporting to the Head of Product Marketing, Lending. You'll partner closely with Product, Risk, Legal, and Growth to shape product narrative, influence roadmap decisions, and drive responsible adoption.
Responsibilities
- Own and execute go-to-market strategy for Chime's personal loan product, from launch through iteration and scale. Establish best practices and frameworks for repeatable, high-quality product launches
- Develop clear, differentiated positioning and messaging that drives customer understanding and adoption
- Drive cross-functional alignment across Product, Growth, Brand, and Analytics to ensure cohesive execution
- Influence product strategy and roadmap through customer insights, market understanding, and competitive analysis
- Own business outcomes: Improve product adoption, engagement, and retention through data-informed marketing strategies
- Partner with Growth and Lifecycle teams to ensure effective multichannel execution and performance optimization
Requirements
- 6–10+ years of experience in product marketing with at least 3+ years of consumer lending or regulated financial services experience, including exposure to credit risk, underwriting and loan servicing
- A track record of owning end-to-end go-to-market strategy - segmentation, funnel optimization and measurable business outcomes in a performance-driven environment
- Strong grounding in product marketing fundamentals: audience insights, competitive intelligence, targeting, positioning, value propositions, messaging, acquisition / engagement plan development
- Experience partnering cross-functionally with Product, Growth, Credit Risk, Brand, Analytics, Legal and Compliance
- A demonstrated ability to lead through influence and drive cross-functional alignment and execution
- The ability to translate complex product capabilities into clear, compelling customer narratives
- A strong analytical mindset with experience using data to inform strategy and measure impact
What we offer
- $150,000-$208,000 USD base salary
- Competitive equity and benefits
- Comprehensive health, financial, and wellbeing benefits
- Generous vacation policy and company-wide paid days off
- 1% of your time off to support local community organizations of your choice
- Annual wellness stipend to use towards eligible wellness related expenses
- Up to 22 weeks of paid parental leave for birthing parents and 12 weeks of paid parental leave for non-birthing parents
- Access to family planning reimbursement