Description
We're hiring a Sr. Growth Marketing Manager to own and drive measurable growth outcomes across Chime Enterprise's B2B2C funnel , the path that turns eligible employees at our employer partners into enrolled, funded, and engaged Chime members.
Chime Enterprise is Chime's B2B business, with a vision to be the premier HR benefits platform dedicated to holistic financial wellness. Our flagship product, Chime Workplace, gives employers an all-in-one financial wellness suite at no cost , spanning capital management, capital growth, credit building, and rewards and loyalty.
This role is embedded directly within the cross-functional Chime Enterprise growth effort and operates as the growth owner, not just a marketing advisor. You'll sit at the intersection of growth strategy, experimentation, performance analysis, and product marketing craft: identifying opportunities, prioritizing and running experiments, and driving metric movement against clear goals.
Responsibilities
Growth Ownership & Strategy
- Own end-to-end growth strategy and outcomes for Chime Enterprise's employee-side funnel, from opportunity sizing through roadmap delivery against quarterly and annual goals.
- Serve as the embedded growth lead for Enterprise, co-owning planning with Enterprise Product, Engineering, and Analytics and with Growth Marketing's channel teams.
- Build a repeatable model for converting eligible employees into members that scales across partners rather than being rebuilt deal by deal.
Funnel & Experimentation
- Drive performance across the B2B2C funnel , worksite awareness, enrollment, funding, direct deposit, and early retention , with deep ownership of employer landing pages, eligibility flows, and in-product onboarding.
- Own the Enterprise experimentation roadmap, designing reads that hold up at partner-sized cohorts and deciding what to scale, iterate, or sunset.
- Lead creative and messaging execution for experiments and launches across paid, lifecycle, and owned surfaces.
Offers & Qualified Acquisition
- Own incentives, promotions, and offers that drive qualified acquisition of primary banking relationships , balancing cost per enrollment, activation quality, and long-term value, within partner agreement and compliance guardrails.
- Partner with Lifecycle to connect enrollment, onboarding, and retention into one journey.
GTM & Measurement
- Lead GTM for employer launches, building the playbooks, campaign kits, and reporting that Sales, Customer Success, and GTM/Ops reuse at every go-live.
- Track pacing against goals and translate results into clear briefs and recommendations for Enterprise and Growth Marketing leadership.
Requirements
- 8+ years of experience in growth marketing, product marketing, performance marketing, or a related role (level dependent).
- Proven experience driving measurable growth through experimentation and optimization, including owning a funnel metric end to end.
- Experience marketing to end users through a partner, employer, or channel relationship , B2B2C, workplace or benefits marketing, marketplace, or embedded distribution , and comfort operating when you don't fully control the audience or the channel.
- Strong analytical skills; ability to define success metrics, track performance, extract insights, and reason clearly about statistical confidence when sample sizes are constrained.
- Experience partnering closely with Product, Engineering, and Analytics teams, plus commercial partners like Sales and Customer Success.
- Strong storytelling and communication skills , able to translate insights into action, and to speak credibly to both internal stakeholders and external HR partners.
- Strong executive communications and the ability to influence and instill confidence.
- Nice to have: HR tech, benefits, payroll, or earned wage access experience; familiarity with tools like Looker, Braze or Customer.io, and web experimentation platforms; comfort operating in a regulated environment.
Benefits
- In-office work policy with four days a week in the office and Fridays from home for those near one of our offices.
- Backup child, elder, and pet care and subsidized commuter benefits for eligible employees.
- Comprehensive health, financial, and wellbeing benefits.
- Generous vacation policy and company-wide paid days off.
- 1% of your time off to support local community organizations of your choice.
- Annual wellness stipend to use towards eligible wellness related expenses.
- Up to 22 weeks of paid parental leave for birthing parents and 12 weeks of paid parental leave for non-birthing parents.
- Access to family planning reimbursement.