Description
We are looking for a dynamic Marketing Lead, Executive Programmes, UKI to build and elevate how Salesforce UKI connects with C-suite and senior executive stakeholders.
This is a high-impact role that sits at the intersection of relationship management and executive communications, responsible for executing and delivering the UKI engagement strategy with a focus on the CIO and IT audience.
Responsibilities:
- Full Funnel Campaign Execution: Drive the execution of CIO strategy by delivering an omnichannel full funnel marketing plan tailored to the CIO and technical buyer personas (CISOs, CDO, CTO, etc.)
- Content Planning & Communications: Working closely with the Content team to shape and deliver full-funnel content programmes that are anchored in local persona insights
- End-to-End Event Management: Project manage, agency coordination, drive demand generation and operational execution for UKI executive events
- Performance & Budget Management: Track, analyse, and report on marketing performance metrics across pipeline, exec engagement, while managing day-to-day tracking of the CIO Budget
- Global & Partner Alignment: Work with Global CXO Programs team, regional leadership, Third Party and GSI partners to localise messaging, adapt global content, and execute joint multichannel plans for a consistent C-suite experience across the UKI region
- Cross-Functional Marketing Integration: Partner closely with UKI Field Marketing, Content & Channels, and Strategic Events teams to integrate executive engagement activities into broader campaign strategies
Requirements:
- 5+ years of experience in a B2B field or event marketing role with some experience within c-suite engagement marketing
- Strong communication, presentation, and interpersonal skills
- Experience working in a fast-paced, matrixed organisation
- Exceptional project management skills, able to run multiple complex events simultaneously with meticulous attention to detail
- High level of discretion and professionalism when managing confidential guest information and high-value customer relationships
- Strong written communication skills, with experience crafting executive-level copy
- Confident working directly with, and on behalf of senior leadership (VP/C-level) stakeholders, both internal and external
- Comfortable using AI tools (e.g. Gemini, Slackbot, Claude)
Nice to Have:
- Experience managing premium executive hospitality or VIP customer programmes for C-suite audiences
- Experience working within a global matrixed marketing organisation
- Proficiency in Salesforce CRM or similar, comfortable running campaign reports, managing campaign members, and using data to inform decisions
- Experience planning and delivering direct mail programmes for executive or C-suite audiences