Description
Our Marketing, Sales & Service organisation advances Ford's reputation as a visionary vehicle and mobility services company, helping deliver a trusted customer experience.
As a Senior Manager, Product Research, you will define the strategic vision, execution framework, and integration of global customer research and insights within the Global Product Development System (GPDS).
Responsibilities
- Act as a trusted advisor and key strategic liaison to executive-level leaders across Product Development (PD), Design, and Marketing, aligning global research priorities with core corporate business objectives.
- Provide strategic direction and synthesise complex consumer insights to influence long-range cycle planning, portfolio strategy, and technology roadmaps.
- Direct and optimise the strategic research supplier ecosystem, driving continuous innovation in research methodologies and expanding the global supplier base.
- Cultivate deep collaborative partnerships with cross-functional executive clients to proactively define, prioritise, and address their research and insight requirements.
- Govern the portfolio-level lifecycle of research programs , from strategic planning and design to analysis and reporting.
- Establish and enforce rigorous quality and analytical standards for external research partners.
- Lead, mentor, and develop a high-performing, diverse global team of strategic research professionals and managers.
- Synthesise complex syndicated studies and macro-trends to deliver high-impact, actionable business implications and strategic recommendations.
- Drive the institutionalisation of consumer insights across Ford's global enterprise.
- Ensure financial stewardship and operational compliance across program budgets.
Qualifications
- Bachelor's degree with relevant coursework in statistics, research methods, consumer behaviour, and data analysis (Master’s degree preferred)
- 7+ years' experience in market research; quantitative and qualitative methods
- Ability to apply market research findings to business problems
- Ability to manage complex projects with cross-functional stakeholders
Benefits
- Immediate medical, dental, vision, and prescription drug coverage
- Flexible family care days, paid parental leave, new parent ramp-up programs, subsidised back-up child care, and more
- Family building benefits, including adoption and surrogacy expense reimbursement, fertility treatments, and more
- Vehicle discount program for employees and family members, and management leases
- Tuition assistance
- Established and active employee resource groups
- Paid time off for individual and team community service
- A generous schedule of paid holidays, including the week between Christmas and New Year’s Day
- Paid time off and the option to purchase additional vacation time