Description
You will join the Customer Planning & Insights team at Asda, helping to deepen the company's understanding of its customers and turning their needs, experiences, and perceptions into actionable insights. Your work will enable customer-led decision-making across various aspects of the business, including strategy, proposition, brand, communications, and the shopping experience.
Key Responsibilities:
- Lead end-to-end qualitative and quantitative customer research projects, translating business challenges into research questions and designing robust approaches.
- Manage and develop key customer listening programmes, including customer closeness and brand tracking.
- Act as a trusted insight partner to stakeholders, shaping briefs and embedding customer evidence into decision-making.
- Analyse customer, brand, market, and competitor evidence to identify trends and opportunities.
- Manage external agency partners and provide clear direction and governance.
- Create compelling reports and presentations that bring the customer voice to life.
- Continuously improve research approaches and outputs.
- Anticipate emerging business needs and ensure insight is embedded in governance and planning.
- Contribute to the Customer & Digital function community and culture.
Requirements:
- Proven experience in qualitative and quantitative research, ideally in retail.
- Strong analytical and problem-solving skills, with a deep understanding of customer metrics.
- Excellent communication and presentation skills.
- Ability to influence cross-functional stakeholders and challenge assumptions.
- Experience managing third-party research agencies and suppliers.
- Strong capability in Excel and PowerPoint.
- A proactive, curious, and improvement-focused mindset.
Benefits:
- Competitive salary
- Discretionary company bonus
- Company pension up to 7% matched
- Company Car allowance of £5,700
- 15% colleague discount in store and online
- Free access to wellbeing services, including Stream, 24/7 virtual GP, counselling, and health and dental cash plans
- Asda Allies Inclusion Networks
- Excellent parental leave policies