Description
We are seeking a Marketing and Market Research professional to join our team in Shanghai, China.
The successful candidate will be responsible for:
- Developing brand strategies and annual plans, as well as online and offline brand marketing activity plans
- Implementing brand marketing activities, collaborating closely with cross-functional teams to execute and follow up on various product market projects
- Collecting and analysing market information related to the brand, providing constructive solutions
- Analysing business data for the assigned brand, identifying potential opportunities, and providing clear guidance to the sales team
- Supporting the company's innovation initiatives, proactively exploring new opportunities and methods
- Completing other tasks assigned by the manager
Requirements:
- Bachelor's degree or higher, with English communication skills; consulting background preferred
- At least 5 years of experience in brand management, preferably in the retail pharmaceutical industry; experience in multinational pharmaceutical companies, OTC, or large health companies is a plus
- Good Chinese and English expression, writing, and office software operation skills; excellent communication, coordination, and teamwork abilities
- Familiarity with pharmaceutical industry channel brand operations, understanding industry trends and dynamics, with good commercial sensitivity and brand management knowledge; strong planning and execution abilities
- Strong sense of responsibility, stress resistance, and learning ability; able to adapt to frequent travel