Description
Benevity is the way the world does good, providing companies (and their employees) with technology to take social action on the issues they care about.
As a Benevity Product Marketing Manager, you will be a driving force behind how Benevity solutions are positioned, launched and brought to market.
What you will do
- Go-to-Market Strategy: Lead messaging and go-to-market strategy, identifying and staying ahead of market trends and buyer and user persona evolution to maintain messaging, sales enablement and client adoption throughout product lifecycles.
- Voice of Customer: Provide VoC insights to product management and sales/marketing to help inform product strategy, roadmap decisions, value messaging and sales velocity.
- Positioning & Messaging: Develop and maintain persona-based value messaging, sourcing fresh market insights and proof points to help drive immediate relevancy and adoption.
- Product Launch Ownership: Own the end-to-end product launch process , from market research and pricing through cross-functional launch plans to support sales win rates and drive adoption of products and enhancements.
- Internal Product Advocacy: Own the internal connections, in partnership with Product and Enablement, to advise on and update the organization on key product developments, value proposition, and competitive differentiation.
- Enablement Content: Develop and collaborate on content for the Sales Enablement, Digital and Client Success teams.
- Cross-Functional Collaboration: Work with website, content marketing, demand generation, brand, sales and customer success teams to ensure product messaging proliferates throughout the buyer and client journey.
What you bring
- 4-7 years in B2B product or portfolio marketing role, SaaS ideal
- Proven ability to manage a product launch cycle
- Confidence and experience driving and executing cross-functional projects
- Independent self-starter: ability to think clearly, think differently, and manage multiple priorities in a high-growth, fast-paced environment while maintaining a professional, collaborative demeanor
- Highly developed interpersonal and written/spoken communication skills
- Strong communication and business skills; ability research and to articulate a PoV, build a business case, adapt to new ideas and present with confidence
- An analytical mind and a balance between a data-driven and an emotional approach to marketing (with a lot of common sense!)
- Demonstrated writing, editing, and content creation skills
- PMA or Pragmatic Marketing certification is an asset
- Previous experience working with CSR, social impact, or nonprofits is an asset