Description
We’re looking for an entrepreneurial Product Marketing Manager to help define, launch, and grow the next generation of Future’s offerings. You’ll own a customer segment, product area, or strategic growth opportunity - developing a deep understanding of the market, identifying customer needs, shaping the proposition, and driving commercial results.
Responsibilities
- Develop a deep understanding of your customers, market dynamics, competitive landscape, unmet needs, and growth opportunities.
- Identify new opportunities using customer research, market analysis, competitive intelligence, and sales insight.
- Validate the opportunity by testing customer problems, concepts, demand, willingness to pay, pricing, packaging, and service models.
- Shape the proposition by defining who we serve, what problem we solve, why customers will choose us, and how our offering creates differentiated value.
- Influence what we build by translating customer and market insight into product opportunities, business cases, requirements, and priorities in partnership with Product and cross-functional teams.
- Own the commercial model by developing positioning, pricing, packaging, revenue models, and monetization strategies that support adoption and growth.
- Equip sales to win by developing sales narratives, presentations, playbooks, tools, training, and objection handling.
- Lead high-impact launches by owning launch strategy and execution, including audience definition, positioning, messaging, content, external marketing campaigns, thought leadership, PR, and other channels.
- Create market momentum by building awareness and demand for new offerings through compelling stories, customer proof points, market education, and integrated external campaigns.
- Measure and improve performance by using customer feedback, market insight, and commercial performance data.
Requirements
- 5+ years of experience in product marketing, product management, growth, strategy, operations, advertising, digital media, or a related discipline.
- Proven experience identifying, developing, launching, or scaling a new product, market, customer segment, or commercial offering.
- Strong customer discovery, research, analytical, and market-sizing skills.
- Strong commercial instincts around pricing, packaging, monetization, and revenue growth.
- Excellent strategic, analytical, written, and verbal communication skills.
Benefits
- Medical, dental, and vision coverage
- 401k plus a company match
- Uncapped leave
- Bonus based on company performance
- Refer a friend and get rewarded when they join Future
- Well-being support with access to Colleague Assistant Programs
- Opportunity to purchase shares in Future with our Share Incentive Plan
The expected range for this role is $90,000 - $120,000.