Description
As Southern Europe B2B Marketing Manager, you will own the integrated B2B marketing strategy and execution for Southern Europe, with France as the primary focus.
You will be a close commercial partner to local Sales and GTM leadership, translating market insight, revenue priorities, target-account needs, and global launches into locally relevant programs that create pipeline, accelerate complex opportunities, deepen customer relationships, and grow adoption.
Your responsibilities will include:
- Owning and executing the integrated Southern Europe B2B marketing plan, aligned with regional priorities, local revenue goals, market opportunities, and customer needs.
- Partnering closely with local Consumer Marketing leads to ensure B2B and B2C strategies and activities are coordinated and complementary.
- Carrying pipeline goals for Southern Europe B2B marketing and being accountable for demonstrating measurable contribution to pipeline creation, influence, opportunity progression, and revenue outcomes.
- Building full-funnel programs across field and executive marketing, demand generation, account-based marketing, content, customer advocacy, partnerships, events, and digital channels.
- Designing programs around priority accounts and buying groups, tailoring narratives and engagement for senior decision-makers.
- Working in close partnership with Marketing Operations to define target audiences, establish campaigns, maintain data and process quality, track performance, improve attribution, and turn results into clear recommendations.
To thrive in this role, you should have:
- 12+ years of experience in integrated B2B, regional, field, demand generation, or account-based marketing.
- A proven track record of driving measurable pipeline and revenue impact through integrated B2B marketing programs.
- Experience supporting high-value products with long sales cycles, multiple decision-makers, and significant commercial scrutiny.
- Strong commercial judgement, operational discipline, and the ability to make clear prioritisation decisions.
- Fluency in French and English.