Description
We are seeking a Cluster Director of Event Sales & Services to lead the events business across Raffles Sentosa Singapore and Sofitel Singapore Sentosa.
As a senior commercial and operational leader, you will be responsible for the complete lifecycle of the events business, from sales strategy and revenue generation through to flawless on-site execution.
Key Responsibilities:
- Develop and execute a comprehensive cluster events strategy to maximize revenue, profitability, market share, and brand positioning for both properties.
- Identify new demand generators, key market segments, and strategic partnerships to grow the overall events portfolio.
- Own annual budgets, business plans, forecasts, and long-term growth strategies for Events, MICE, and Weddings.
- Lead high-level negotiations for major events, global accounts, luxury agencies, and key production partners.
- Oversee all event sales activities, including MICE, Corporate Events, Incentives, Weddings, Social, and Special Events.
- Ensure optimal conversion, pricing strategy, yield management, and production pacing in close partnership with Revenue Management.
- Establish clear KPIs, performance metrics, and accountability across both event sales and event services teams.
- Drive consistent achievement of revenue and profitability targets.
- Ensure the seamless execution of all events across both properties, delivering legendary Raffles service and refined Sofitel hospitality.
- Set and uphold world-class service standards, operational procedures, and guest experience benchmarks.
- Personally oversee high-profile, VIP, and complex events.
- Act as senior brand ambassador for both properties within the global events and luxury travel marketplace.
- Strengthen relationships with key planners, agencies, corporates, wedding specialists, and industry influencers.
- Represent both properties at major industry events, roadshows, trade shows, and strategic client engagements.
- Lead, mentor, and develop the cluster Event Sales & Services organisation.
- Build a high-performance culture with strong engagement, training, succession planning, and retention.
- Foster collaboration between commercial and operations teams across both hotels.
- Partner closely with Sales, Revenue, Marketing, Finance, Culinary, and Hotel Operations to ensure full alignment of commercial objectives and flawless delivery.
- Drive continuous improvement, innovation, and best-practice sharing across both hotels.
Qualifications:
- Bachelor’s degree in Hospitality Management, Business, or related field (Master’s degree preferred).
- Minimum 12–15 years of senior leadership experience in event sales and operations within luxury or premium hospitality.
Requirements:
- Proven success leading complex, high-value MICE, wedding, and special event portfolios.
- Strong financial, commercial, and strategic acumen.
- Exceptional leadership, negotiation, and stakeholder management capabilities.
- Experience managing multi-property or cluster operations preferred.