Description
Job Summary
As the EC Channel Lead of Meituan, you will own the metabolic business strategy, strategic platform partnerships, and overall commercial performance of the Meituan channel. You will shape the channel growth agenda, integrate platform and internal resources, and ensure compliant execution to strengthen patient access and deliver sustainable business growth.
Key Responsibilities
- Channel Strategy & Business Planning: Own metabolic channel strategy, annual and quarterly business plans, commercial priorities, and channel targets, aligning platform opportunities with the retail and e-commerce business strategy.
- Strategic Partnership & Resource Integration: Lead Meituan platform partnerships, commercial negotiations, and joint business planning; secure appropriate platform resources and coordinate Marketing, Medical, Finance, Supply Chain, and other relevant stakeholders.
- Business Performance & Growth: Account for overall Meituan channel performance; monitor revenue, market share, channel effectiveness, and investment efficiency, and initiate corrective actions where required.
- Commercial Innovation & Patient Access: Identify compliant opportunities for new customer engagement, digital services, access pathways, and commercial innovation within the ecosystem.
- Team Leadership & Execution Oversight: Provide direction; oversee key commercial campaigns and ensure delivery against business priorities.
- Market Intelligence & Compliance: Monitor customer, platform, and competitive trends while ensuring all channel activities comply with applicable policies, laws, and internal governance.
Education and Experience
- Bachelor's degree or above; marketing, business, healthcare, or a related discipline preferred.
- Typically 5+ years of relevant commercial experience, including substantial pharmaceutical/healthcare e-commerce, platform partnership, or channel leadership exposure.
- Demonstrated JD/Ali platform experience and strong understanding of pharmaceutical e-commerce business models, operations, and regulatory requirements.
- Proven ability to lead business planning, external partnerships, cross-functional alignment, and commercial performance management.
Skills Requirements
- Strong strategic thinking, business judgment, stakeholder influence, and cross-functional collaboration.
- Excellent communication and presentation skills in Chinese and English.
- Strong execution, planning, problem-solving, and adaptability in a dynamic commercial environment.
Integrity & Compliance
Perform all responsibilities in accordance with Pfizer policies, applicable laws, industry codes, and internal approval processes. Maintain integrity, transparency, and appropriate handling of patient and business information.