Description
The Creative Data Strategist turns data, research, and customer intelligence into clear insights that shape creative strategy and drive more effective campaigns, experiences, and creative solutions.
As a Creative Data Strategist, you will support regional ACD Strategy teams worldwide through data-driven analysis, audience intelligence, and market insights across a broad range of client engagements.
Responsibilities:
- Gather, interpret, and synthesize quantitative and qualitative data, leveraging consumer and audience intelligence platforms to uncover actionable insights and strategic opportunities.
- Translate data, research, and audience intelligence into clear strategic recommendations and creative opportunities.
- Support the development of strategic briefs, audience strategies, customer engagement approaches, and campaign recommendations.
- Identify emerging trends, shifting consumer behaviors, and evolving customer needs to inform strategic and creative development.
- Present insights, findings, and recommendations to internal teams and clients in a clear, compelling, and actionable manner.
- Explore emerging tools, methodologies, and data sources to enhance ACD's strategic capabilities and insight development.
- Contribute to thought leadership, knowledge sharing, and best practices across the broader organization.
Requirements:
- 8+ years of experience in data strategy, consumer insights, or marketing analytics roles within advertising agencies, preferably full-service network agencies.
- Proven ability to translate data, research, and customer insights into strategic recommendations, creative opportunities, and measurable business outcomes.
- Strong understanding of brand, marketing, communications, customer, and campaign effectiveness frameworks.
- Experience working closely with strategy, creative, and client teams to develop insight-led campaigns, experiences, and engagement programs.
- Ability to synthesize complex quantitative and qualitative data into clear, actionable, and compelling narratives.
- Strong storytelling and presentation skills, with the ability to communicate insights effectively to both technical and non-technical audiences.
- Experience using consumer and audience intelligence platforms such as YouGov, GWI, TGI, or similar tools to uncover customer, category, and market insights.
- Proficiency in data visualization and analytics platforms such as Power BI, Tableau, Looker, or equivalent tools.
- Familiarity with digital, social, CRM, customer, and campaign measurement frameworks, methodologies, and analytics tools.
- Knowledge of AI-powered analytics, audience intelligence, and emerging data capabilities is a plus.
- Strong stakeholder management, collaboration, and consulting skills.
- Demonstrated ability to manage multiple projects and priorities in a fast-paced environment.
- Professional proficiency in English is required.
- Bachelor's degree required; postgraduate qualifications in data, analytics, mathematics, statistics, or related disciplines are a plus.