CRM Manager – Subscriptions

Job Description

About Tide

Tide is transforming the small business banking market, supporting over 2 million members globally with business accounts and administrative solutions.

About the Team

This role sits within Tide's Paid Plans CRM team, a collaborative group of marketers driven by ownership, experimentation, and impact.

What We're Looking For

We're seeking an experienced CRM professional with a strong background in subscription-based technology businesses.

What You'll Be Doing

As CRM Manager – Subscriptions, you will:

• Lead the planning and execution of CRM strategies for subscription products, aligned with business objectives and growth targets
• Provide strategic guidance to senior CRM team members on best practices and emerging trends
• Manage and mentor a Senior CRM Executive, fostering a collaborative and high-performing environment
• Use advanced data analytics to refine segmentation and personalize member communications
• Implement advanced targeting strategies to optimise campaign performance and maximise customer lifetime value
• Apply predictive modelling and behavioural analytics to proactively reduce churn
• Collaborate closely with Marketing, Sales, and Product teams to align CRM initiatives with company-wide goals
• Drive cross-functional initiatives to enhance the customer experience and grow subscription revenue
• Develop and oversee customer advocacy and loyalty programmes to increase retention and brand advocacy

What Makes You a Great Fit

• 3+ years of CRM experience, ideally within subscription-based businesses
• Experience with subscription billing systems and customer databases
• Strong background in CRM analytics, segmentation, and predictive modelling
• Deep knowledge of CRM and marketing automation technologies
• Strong project management and strategic thinking skills
• Excellent spoken and written English
• Strong stakeholder management and communication skills
• Experience with tools such as Salesforce, GSuite, Looker, and Jira
• A proactive problem-solver who thrives in dynamic environments

Our Tech Stack

• Salesforce Marketing Cloud
• Segment
• Looker
• Jira

What You'll Get in Return

At Tide, we believe in making work, work for you. We offer flexible working arrangements, a salary of €31,600.00 - €35,550.00 annual gross, 25 days of paid annual leave, and additional benefits.