Description
Freshworks is seeking a high-impact Partner Marketing Manager to drive growth across its Americas channel ecosystem. This role serves as the GTM engine behind partner-led growth, accelerating pipeline through targeted co-marketing programs, strategic field activations, and scalable partner enablement.
Responsibilities:
- Build joint marketing plans with key distributors, top resellers, and strategic VARs to drive MQCs, SAOs, and pipeline.
- Develop localized GTM motions for NA & LATAM markets, tailoring messaging and adapting program assets.
- Advise on and execute high-impact co-marketing programs, including webinars, roundtables, digital campaigns, partner-led events, and industry sponsorships.
- Drive through-partner marketing using campaign-in-a-box assets, content syndication, and distributor-led amplification.
- Manage MDF planning, approvals, and ROI, ensuring investments align with the regional revenue plan.
- Collaborate with Channel Sales leaders to ensure cohesive field execution and shared goals.
- Nurture partner advocacy by identifying and showcasing case studies, customer wins, and co-selling success.
- Track and report performance metrics across MQCs, SAOs, events, and pipeline contribution by partner type.
- Participate in quarterly business reviews with key reseller, VAR, and distributor leaders.
- Maintain operational rigor across program calendars, partner communications, and system updates (SFDC).
- Collaborate with cross-functional teams to ensure partners' visibility in the Freshworks ecosystem.
Qualifications:
- 6-8 years of experience in a Partner marketing role, such as channels, Resellers, Tech (ISV), and SI partnerships.
- Experience in marketing Technology and SaaS businesses is a bonus.
- Ability to bring multiple teams together to drive co-marketing campaigns.
- Creative thinking, self-driven, and having a customer-centric mindset.
- Possess strong project management and organizational skills, demonstrating the ability to prioritize tasks effectively and meet deadlines.
- Possess strong analytical and problem-solving skills, with a focus on data and ROI.