Description
The Assistant Manager for Disney+ Brand and Content Marketing will serve as the strategic orchestrator of sports campaigns that maximize consumer impact, operational excellence, and stakeholder alignment in the Southeast Asia region.
Responsibilities:
- Provide expertise and strategic direction for the timely execution of marketing sports content as offered on Disney+, ensuring consumer resonance and business impact
- Provide guidance and recommendation in relation to the execution of the full campaign lifecycle of title campaigns, from positioning and messaging to tactical execution, performance monitoring, and post-release evaluation
- Work with internal stakeholders to drive, manage, and monitor innovative marketing and key opinion leader/influencer initiatives that integrate traditional media outreach with digital media, influencer and content creator partnerships and active engagement with fan communities to maximize reach and impact
- Keep track to monitor budget efficiency and resource allocation across multiple titles, ensuring measurable ROI and disciplined financial management
- Work across Integrated Marketing and cross-functional teams to maximize synergy and impact for Disney+ titles
- Collaborate day-to-day with agencies, optimizing efficiency, creativity, and measurable impact across campaigns
- Champion the Disney Difference and Disney’s values, ensuring all campaigns and team practices reflect the highest standards of creativity, integrity, and inclusivity
Requirements:
- A bachelor’s degree in marketing, business administration, public relations, and the like
- At least five years solid experience in sports marketing. Experience in entertainment and content would be an advantage
- Expert in project planning (i.e. project management, marketing cadence), especially ensuring timely planning, monitoring and execution of campaigns
- Proven ability to work across a matrixed organization while also able to self-motivate
- Demonstrated ability to thrive working in an extremely fast-paced environment
- Excellent communication, interpersonal, and problem-solving skills
- Diplomatic mindset with proven teamwork abilities in matrixed organizations, plus the ability to collaborate with others to solve problems and approach challenges with a solution-oriented mindset
- Effectively manage multiple demands and priorities for self and others
- Quickly adapt to new technologies and thrive in fast-paced, high-pressure environments
- Innate enthusiasm and love for a wide range of content, especially sports