Description
Databricks is seeking a Director, Paid Media to lead its global media planning function and define how paid media supports brand awareness, demand generation, and pipeline growth.
You will lead a team of global media planners to develop audience-first, account-focused strategies that engage both technical practitioners and executive decision-makers across priority accounts.
This highly cross-functional role partners closely with Corporate Brand, Product Marketing, Integrated Campaigns, Field Marketing, Analytics, and external agencies to deliver cohesive, data-driven media strategies at scale.
The impact you will have:
- Guide the development of cross-channel media strategies that deliver measurable year-over-year increases in brand awareness, target account engagement, and pipeline contribution.
- Build and scale a high-performing global media strategy organisation by hiring and developing top talent.
- Create an environment of continuous learning with clear expectations, coaching, and growth opportunities.
- Establish and scale global media planning frameworks, processes, and best practices that improve consistency and efficiency.
- Align media investment strategy and budget allocation to business goals.
- Ensure media strategies are grounded in strong audience insights and aligned to key practitioner and executive personas.
- Implement consistent global measurement frameworks and executive-ready reporting.
- Model and reinforce Databricks' culture principles while staying ahead of evolving media trends and best practices.
What we look for:
- 10+ years of experience in media strategy, digital marketing, or integrated marketing in a B2B environment within SaaS or enterprise technology.
- Proven experience leading global media planning efforts across multiple channels and funnel stages.
- Demonstrated experience hiring, developing, and managing teams of individual contributors.
- Strong understanding of full-funnel marketing measurement.
- Ability to set clear objectives, prioritise effectively, and empower teams to deliver results with autonomy.
- Strong collaboration and influencing skills.
- Excellent analytical skills with the ability to translate complex data into clear strategic recommendations.
- Familiarity with modern media platforms, AdTech, and measurement tools.
Pay Range Transparency: The pay range for this role is: Zone 1: $183,400-$252,250 USD Zone 2: $165,100-$227,050 USD Zone 3: $155,900-$214,400 USD Zone 4: $146,700-$201,750 USD