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From the employer's careers site First seen 28 Oct 2026

APL Brand Manager & Regional Esports, APAC

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Description

Ubisoft is seeking an APL Brand Manager & Regional Esports, APAC to lead the APL Brand, Social & Content strategy for the APAC region.

Job Overview This role will be split between 50% Global (APL) Esports responsibilities, and 50% Local (APAC South) Esports & Social responsibilities.

Responsibilities APL Brand Management (50% of role):

  • Develop content schedules for social media and broadcast to promote esports products within the region.
  • Define schedules and approval processes for regional content and branding assets.
  • Support local hubs through regional channels.
  • Develop regional communication and social media strategies.
  • Manage marketing and content budgets for assigned projects.
  • Collaborate with global marketing teams to create synergies.

Local APAC South – Esports & Social (50% of role):

  • Regional lead for ANZ & SEA esports activity.
  • Set ANZ & SEA esports strategy and facilitate budget oversight.
  • Work with HQ teams to develop and execute the APL Challenger Circuit.
  • Execute grassroots esports competitions.
  • Secure presence for R6S at local consumer events.
  • Explore potential partnership opportunities.

Qualifications

  • Concurrent knowledge of the R6S landscape.
  • Project budget management.
  • Understanding and experience in esports tournament operations.
  • Strong knowledge of Social Media best practices.
  • Strong verbal & written communication and collaboration skills.
  • Flexible and dynamic approach with the ability to adapt to changing goals and objectives.

Additional Information

  • Safety & Inclusive responsibilities: caring, respectful and inclusive, prioritising wellbeing and safety.

Skills

Required

  • Project budget management
  • esports tournament operations
  • Social Media best practices
  • verbal & written communication
  • collaboration

Ready to apply?

You apply with the employer directly. Their original posting is here: https://jobs.smartrecruiters.com/Ubisoft2/744000158197259-apl-brand-manager-regional-esports-apac

Apply on Ubisoft