Description
Dow Jones is seeking an Associate Manager, Paid Media - WSJ+ to grow and optimize paid media marketing programs aimed at driving acquisition growth for WSJ+. The ideal candidate will have 5-7 years of experience with managing direct response paid media campaigns start to finish.
Responsibilities:
- Create an effective strategic framework across paid media platforms including Meta, Google Search, DV360, LinkedIn, X, and Amazon.
- Optimize media strategies to improve performance and ensure KPI goals are met.
- Manage a $10M+ annual media budget to increase audience reach, maximize acquisition volume, and deliver on CPO goals.
- Be hands-on in-platform, QA'ing campaign builds, optimizing targeting strategy, and monitoring performance.
- Manage and monitor ongoing campaigns, working with internal teams to ensure campaign goals are met.
- Find ways to use media, creative, and content to deepen our relationship with our audiences.
- Actively report, track, and optimize performance of paid media campaigns.
- Stay ahead of industry trends, platform updates, and emerging technologies.
Requirements:
- 5 years of experience in paid media.
- Proven experience identifying meaningful, actionable insights within past successful paid media campaigns.
- Hands-on experience with developing and reporting on metrics and KPIs.
- In-depth experience with G-suite tech stack (GA4, DV360, CM360, SA360).
- Self-starter with a proactive mindset.
- Exceptional analytical skills.
- Detail-oriented, highly organized, and comfortable managing multiple priorities.
Benefits:
- Comprehensive Healthcare Plans
- Paid Time Off
- Retirement Plans
- Comprehensive Insurance Plans
- Lifestyle Programs & Wellness Resources
- Education Benefits
- Family Care Benefits & Caregiving Support
- Commuter Transit Program
- Subscription Discounts
- Employee Referral Program
- Financial Health Programs
- Cybersecurity Protection