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From the employer's careers site First seen 29 Oct 2026

Senior Account Executive

Salesforce senior full-time

Salary

EUR 71,000 to EUR 95,000 annually

Apply on Salesforce

Description

Salesforce is looking for a senior, entrepreneurial Account Executive to lead growth in the Sports and Betting space in Italy.

You will own a focused set of named accounts across two segments: enterprise gaming and betting operators, and enterprise and mid-market sports organisations, primarily football clubs.

Responsibilities

  • Build and execute account plans for a portfolio of named betting operators and football clubs, with a strong focus on net new logos and expansion.
  • Leverage your existing network to open and accelerate opportunities with key decision makers.
  • Act as a trusted digital advisor, deeply understanding your customers' business challenges.
  • Lead complex, multi-stakeholder sales cycles from first contact to close, building compelling business cases and value-based proposals.
  • Orchestrate internal teams and partners to design winning strategies and deliver measurable outcomes.
  • Maintain an accurate pipeline and forecast, consistently delivering against quota.
  • Represent Salesforce at industry events and within the Italian sports and gaming communities, contributing to our brand and to our Ohana.

Required Skills and Qualifications

  • Degree or equivalent relevant experience.
  • 6+ years of technology sales experience, preferably in Software, SaaS or Business Applications, with a significant part in enterprise accounts.
  • An established network of relationships within the Italian gaming and betting industry.
  • Proven track record of net new business in greenfield or under-penetrated territories.
  • Experience managing long, complex sales cycles with large deal sizes and multiple stakeholders, including C-level.
  • Solid forecasting discipline and consistent overachievement of quota and revenue goals in the Italian market.
  • Fluent in Italian and English.

Preferred Skills and Qualifications

  • An established network within Italian football (Serie A clubs and related organisations).
  • Direct experience selling to betting operators, sports clubs, leagues or sports media.
  • Understanding of the Italian regulatory landscape for gaming.
  • Familiarity with CRM, Customer Data Platforms, marketing automation or AI use cases in sports and entertainment.
  • Formal sales methodology training.
  • Ability to build strategic alliances with partners and system integrators.
  • Excellent interpersonal, executive presence and storytelling skills.
  • Highly self-motivated, comfortable operating with autonomy in a fast-paced environment.

The typical base salary range for this position is EUR 71,000 to EUR 95,000 annually.

Skills

Required

Nice to have

  • Italian football
  • betting operators
  • sports clubs
  • CRM
  • Customer Data Platforms
  • marketing automation
  • AI
Apply on Salesforce