Description
We are looking for a talented and passionate expert in media and influence marketing to define and deliver our UK & ANZ strategy, inspiring the market to continue to disrupt, engage communities and break new boundaries!
The Head of Media & Influence is responsible for defining and leading the UK & ANZ full-funnel media and influence strategy driving brand awareness, cultural relevance, and commercial performance.
Strategic Leadership:
- Develop and lead the UK & ANZ media & influence marketing strategy aligned to brand objectives, product launches and business priorities, setting clear KPIs and delivering measurable business impact
- Own and manage the UK & ANZ media and influencer investment, ensuring optimal allocation and ROI
- Identify and capitalize on emerging trends, platforms and opportunities in media & influence marketing to maintain the brand's competitive edge
Paid Media Strategy:
- Own and lead the UK & ANZ full funnel media strategy and investment across all paid channels
- Optimise media investment through data, testing frameworks, attribution models and measurable results
- Partner and manage the external media agency to maximise media effectiveness and efficiency
Influence Strategy:
- Define and lead the UK & ANZ creator and influence strategy across paid and organic, aligned to brand storytelling and commercial goals
- Drive a full-funnel approach, connecting influence, content and media to deliver awareness, consideration and conversion
- Build and nurture relationships with top-tier UK & ANZ influencers, creators and talent agencies
Data, Insights & Measurement:
- Define and own the measurement strategy and KPIs across media and influencer, covering brand, performance and commercial impact
- Build a robust measurement framework combining influence and media performance
- Lead data-driven decision making to optimise media investment, improve efficiency and maximise ROI
Team Leadership:
- Lead, mentor and develop a high performing UK & ANZ media & influence team
- Act as a key member of the UK & ANZ leadership team
- Foster a collaborative and innovative environment to achieve shared goals
Requirements:
- Extensive and proven experience in media and influence marketing, including strategy development, within Beauty, Fashion or Entertainment
- Proven track record of leading and developing high-performing teams and delivering integrated campaigns at scale
- Strong expertise in full-funnel media strategy, planning and investment across key platforms
- Deep understanding of influence marketing and social platforms
Why join us?
- Be a part of this values driven, high growth, magical journey with an ultimate vision to empower everyone, everywhere to be the best version of themselves
- Hybrid model with flexibility, allowing you to work how best suits you
- 25 days holiday (plus bank holidays) with an additional day to celebrate your birthday
- Inclusive parental leave policy that supports all parents and carers throughout their parenting and caring journey
- Financial security and planning with our pension and life assurance for all
- Wellness and social benefits including Medicash, Employee Assist Programs and regular social connects with colleagues