Description
We are seeking a Bus Dev & Strategic Planning professional to drive transformation from a product-centric organization into a diagnosis-enabled, patient-centered disease management organization.
This role leads three strategic platforms across HBU: Diagnosis Strategy & Diagnostic Ecosystem, Marketing Operation Excellence, and Local Marketing (LMKT) Excellence.
Key Responsibilities
- Lead Diagnosis Strategy and Dx-Tx Platform Development
Develop and execute the HBU diagnosis strategy to support future portfolio growth.
- Develop annual and long-term Diagnosis Strategy
- Build Patient Identification programs and pathways
- Drive Diagnostic Stewardship initiatives
- Support Precision Therapy and AMS initiatives
- Establish Diagnosis-to-Treatment (Dx-Tx) integration models
- Develop diagnosis-driven customer engagement strategies
- Identify emerging diagnosis opportunities supporting future business growth
Diagnostic Ecosystem Management
- Build strategic partnerships with IVD and diagnostic companies
- Drive joint business planning with diagnostic partners
- Explore innovative Dx-Tx collaboration models
- Lead diagnostic innovation pilots and solution programs
Evidence and Innovation
- Drive diagnostic evidence generation initiatives
- Explore AI-enabled diagnosis solutions
- Identify opportunities for integrated diagnostic and treatment solutions
- Lead Local Marketing (LMKT)
Act as the South LMKT leader to ensure effective strategy localization and execution.
- Lead and coordinate the LMKT network nationwide
- Align national strategy with local market execution
- Support regional business planning process
- Facilitate cross-region collaboration and learning
Market Insights
- Collect and consolidate local market insights
- Identify regional opportunities and barriers
- Monitor competitive developments and customer trends
Best Practice Replication
- Identify successful regional initiatives
- Develop replication models and toolkits
- Promote execution consistency across regions
- Accelerate local innovation adoption
- Lead Marketing Operation Excellence
Support Market Head to establish and continuously improve marketing operating model, governance and execution excellence.
- Drive Commercial Innovation
Support HBU marketing transformation through innovative commercial approaches.
- Accelerate AI adoption in marketing activities
- Support digital engagement transformation
- Explore new commercial models and partnerships
- Drive data-driven decision making
- Pilot innovative customer engagement programs
Qualifications
- Bachelor's degree or above
- Degree in Life Sciences, Medicine, Pharmacy, Healthcare Management or Business preferred
- MBA preferred
Experience
- 8-12+ years pharmaceutical or healthcare industry experience
- Minimum 5 years in marketing, sales management, or business leadership roles
- Experience leading cross-functional projects
- Proven track record in strategy execution and business delivery