Description
Dovetail is seeking a Growth Marketer to partner with various teams to build the company's acquisition and lifecycle growth engine. The successful candidate will own paid acquisition and email end-to-end, from channel strategy and budget allocation to audiences, creative, landing pages, lifecycle journeys, tracking, and pipeline performance.
Responsibilities:
- Own paid acquisition, including setting channel strategy, budget, targets, forecast, and testing roadmap across Google Ads, LinkedIn Ads, retargeting, and selected emerging channels.
- Run campaigns hands-on, building and optimizing campaign structures, bids, audiences, exclusions, copy, creative variants, and conversion paths.
- Own email and lifecycle marketing, building journeys that move prospects from first signal to qualified opportunity.
- Turn performance into better creative, partnering with Creative and Product Marketing to build a fast learning loop.
- Improve the post-click journey, partnering with Web to ship landing pages, forms, and conversion experiments.
- Build a high-velocity testing practice, setting clear hypotheses and decision rules before launch.
- Connect spend to pipeline, partnering with Revenue Operations and Data to build trustworthy tracking, attribution, dashboards, and feedback loops.
- Build an AI-powered growth system, designing and operating workflows, prompts, agents, and tooling.
Requirements:
- Experience in growth or performance marketing, ideally in B2B SaaS, with direct operating experience across Google Ads and LinkedIn Ads.
- Experience building segmented B2B journeys across nurture, campaign follow-up, re-engagement, and behavioral triggers.
- A track record of managing meaningful budgets and improving qualified pipeline, customer acquisition cost, or revenue.
- Hands-on experience with modern AI tools such as Claude or ChatGPT.
- Strong analytical judgment, creative taste, and ability to collaborate cross-functionally.
Benefits:
- Equity for everyone
- Competitive base salary plus options
- Flexible remote work setup
- Four weeks of accrued leave
- Generous parental leave
- Comprehensive health, dental, vision, 401(k), and more through Sequoia