Description
Meet Benevity
Benevity is the way the world does good, providing companies (and their employees) with technology to take social action on the issues they care about. Through giving, volunteering, grantmaking, employee resource groups and micro-actions, we help most of the Fortune 100 brands build better cultures and use their power for good. We’re also one of the first B Corporations in Canada, meaning we’re as committed to purpose as we are to profits.
What you will do
As a Benevity Product Marketing Manager, you will be a driving force behind how Benevity solutions are positioned, launched and brought to market. You are equally comfortable digging into market research as you are crafting a compelling narrative. The blend of analytical rigor and creative instinct is what you thrive on when translating complex product capabilities into simple, resonant, value-first messaging.
Responsibilities include:
- Go-to-Market Strategy: Lead messaging and go-to-market strategy, identifying and staying ahead of market trends and buyer and user persona evolution.
- Voice of Customer: Provide VoC insights to product management and sales/marketing to help inform product strategy, roadmap decisions, value messaging and sales velocity.
- Positioning & Messaging: Develop and maintain persona-based value messaging, sourcing fresh market insights and proof points.
- Product Launch Ownership: Own the end-to-end product launch process , from market research and pricing through cross-functional launch plans.
- Internal Product Advocacy: Own the internal connections, in partnership with Product and Enablement, to advise on and update the organization on key product developments.
- Enablement Content: Develop and collaborate on content for the Sales Enablement, Digital and Client Success teams.
- Cross-Functional Collaboration: Work with website, content marketing, demand generation, brand, sales and customer success teams.
What you bring
Requirements include:
- 4-7 years in B2B product or portfolio marketing role, SaaS ideal
- Proven ability to manage a product launch cycle
- Confidence and experience driving and executing cross-functional projects
- Independent self-starter with highly developed interpersonal and written/spoken communication skills
- Strong communication and business skills; ability research and to articulate a PoV, build a business case
- An analytical mind and a balance between a data-driven and an emotional approach to marketing
- Demonstrated writing, editing, and content creation skills
- PMA or Pragmatic Marketing certification is an asset
- Previous experience working with CSR, social impact, or nonprofits is an asset
Discover your purpose at work
We’re not employees, we’re Benevity-ites. From all locations, backgrounds and walks of life, who deserve more … Innovative work. Growth opportunities. Caring co-workers. And a chance to do work that fills us with a sense of purpose.
Where We Work
At Benevity, we embrace a flexible hybrid approach to where we work that empowers our people in a way that supports great work, strong relationships, and personal well-being.
Join a company where DEIB isn’t a buzzword
Diversity, equity, inclusion and belonging are part of Benevity’s DNA.