Description
The Public Affairs and Global Communications Office at HKUST is seeking a talented individual to lead PR and Media strategies. The successful candidate will play a pivotal role in driving PR strategies, implementing publicity plans, and fostering media partnerships to elevate the University's image and presence.
Key Responsibilities:
- Develop and implement innovative content strategies tailored for diverse platforms and audiences to amplify the University's presence locally, in the Chinese Mainland, and internationally;
- Plan, execute, and oversee strategic publicity campaigns and manage media relations to build and sustain public support for HKUST;
- Draft and edit high-quality press materials, including press releases, Q&As, media statements, key messages, and speeches, while organizing press conferences to showcase the University's excellence in education, research, and knowledge transfer;
- Mentor junior team members and lead cross-functional collaborations to ensure seamless project delivery and optimal results;
- Cultivate and maintain robust relationships with key media and stakeholders to foster strategic partnerships and elevate the University's brand;
- Deliver exceptional writing and editing support to craft compelling narratives and communicate clear, impactful messages;
- Oversee the media enquiry desk, news monitoring services, and public affairs to ensure consistent messaging and safeguard the University's positive reputation;
- Demonstrate strategic foresight in pre-empting and mitigating public relations risks, maintaining a sharp awareness of current events and societal trends.
Requirements:
- Degree holder in Journalism, Communications, Public Relations or related fields;
- Minimum 15 years' relevant experience, with at least 4 years in supervisory role;
- Strong supervisory, communication, and interpersonal skills, with a proactive and open-minded approach to driving change;
- Well-developed understanding of local and online media landscape and possess strong network of academia and key opinion leaders;
- Extensive media network and proven track record in media relations management across print, broadcast, and digital channels;
- Strong leadership, time and resources management skills;
- Proficiency in English and Chinese, with a knack for identifying media angles and translating complex concepts into engaging stories;
- Detail-oriented, collaborative, and capable of thriving in a fast-paced environment.
The starting salary will be commensurate with qualifications and experience. Fringe benefits including annual leave, medical and dental benefits will be provided. A gratuity will be payable upon successful completion of contract.