Description
Working as a Category Site Merch Lead, Refresh at Target means leading end-to-end refreshes of category sites to create seamless online shopping experiences. You will execute high-impact refreshes built on a structured three-phase process: Guest Persona & Behavior Definition, Experience Diagnostic, and Cross-Funnel Strategy Development. Your responsibilities include:
- Leading end-to-end execution of Category Refreshes
- Ensuring every refresh is executed with rigor, quality, and adherence to established methodology
- Producing polished, enterprise-ready Fact Packs
- Building detailed guest personas for each category
- Conducting funnel analysis and customer journey mapping
- Assessing how Target's current digital experience satisfies guest needs
- Translating diagnostic findings into prioritized, cross-funnel strategies
- Communicating findings and refresh results broadly across the organization
The pay range for this role is $95,000.00 - $171,000.00 per year. Target offers comprehensive health benefits, 401(k), employee discount, short-term disability, long-term disability, paid sick leave, paid national holidays, and paid vacation.