Senior Manager, Global Creator Programs

About the Role

The Sr. Global Creator Programs Manager owns the end-to-end execution of Twitch's global scaled creator activation program. This program recruits, develops, and retains creators through community-driven programming and milestone-based progression.

You will build and operate the program's infrastructure, work with a distributed team of regional community leads, and drive creators toward meaningful retention milestones. You will work cross-functionally with Partnerships, Product, Engineering, Business Development, and Marketing to deliver against ambitious membership and retention targets, then report program performance to senior leadership.

Responsibilities

• Own the operational strategy and execution of the scaled retention program: community infrastructure, progression systems, and cohort-based programming
• Work closely with a team of contract-based regional community leads driving community operations, programming facilitation, and cohort support across priority markets
• Design and run rolling cohort programs, including facilitator management and educational programming (webinar series, office hours)
• Develop and execute regional go-to-market plans to drive program membership and creator activation
• Own the creator verification pipeline, ensuring participants meet eligibility criteria and represent active, authentic creators
• Define, track, and report program success metrics: membership, conversion, retention milestones, and time-to-graduation
• Identify and mitigate program risks early, iterating on program design based on creator feedback and performance data

Requirements

• 6+ years in program management, community operations, or creator/influencer ecosystem roles (or equivalent experience)
• A track record of building and scaling programs from early stage to thousands of participants
• Experience working across distributed teams, including contractors or vendor relationships across multiple regions
• Strong operational skills: building systems, processes, and workflows that scale, and partnering effectively across Product, Engineering, Marketing, and Partnerships
• A data-driven mindset, with comfort using AI and automation tools to improve program efficiency without compromising creator experience
• Excellent written and verbal communication: writing effective narratives and presenting program strategy to Directors and VPs

Bonus Points

• Experience running cohort-based programs (accelerators, bootcamps, creator programs) and creator onboarding/retention
• Familiarity with community platform architecture (Discord, Slack), bots, and automation tools
• Fluency with data and PM tooling (Tableau, Mode, Salesforce, Airtable); multilingual or cross-market experience a plus

Perks

• Medical, Dental, Vision & Disability Insurance
• 401(k)
• Maternity & Parental Leave
• Flexible PTO
• Amazon Employee Discount