Description
We are seeking a Brand Manager to join our Commercial Engagement Services (CES) team in Munich. As a Brand Manager, you will be responsible for developing and implementing brand and marketing strategies for an upcoming product launch in the IAI therapeutic area.
Responsibilities:
- Develop and implement brand and marketing strategies for the product launch
- Plan and execute commercial launch activities
- Develop and manage integrated omnichannel campaigns
- Analyze market, competitor, and customer data
- Create marketing materials and digital assets
- Plan and execute congresses and events
- Lead cross-functional launch and marketing projects
- Collaborate closely with Medical Affairs, Market Access, and Commercial teams
- Manage budget planning, steering, and success measurement for marketing activities
Requirements:
- Completed studies in business administration, life sciences, or a related field
- Initial experiences in pharmaceutical marketing and brand management
- Knowledge of dermatology is beneficial
- Experience in omnichannel marketing is desirable
- Ideally, experience in planning medical congresses and events
- Strategic thinking combined with pronounced implementation competence
- Independent, structured, and solution-oriented work style
- Strong communication skills and excellent project management abilities
- Fluent German and English language skills
Benefits:
- Attractive salary package plus customer premiums
- Diverse corporate benefits
- Company pension plan
- 24/7 accident insurance (also for private areas)
- Exclusive private supplementary health insurance
- Modern IT equipment for your digital workspace
- Various individual development opportunities within IQVIA
- Individual support during the application phase and beyond