Description
We are seeking a Senior Digital Campaign Manager to lead the planning and delivery of key digital campaigns, bringing teams together to create engaging and commercially impactful customer experiences.
About the role: The Senior Digital Campaign Manager leads the planning and delivery of key digital campaigns, bringing teams together to create engaging and commercially impactful customer experiences. With a strong marketing mindset and excellent project leadership skills, they shape how we bring new products, hero franchises and key brand moments to life across Digital.
Responsibilities:
- Lead end-to-end digital campaigns from ideation and strategic planning through to go-live and post-campaign analysis
- Develop integrated campaign strategies for NPD, always-on hero products and key brand moments
- Bring together Digital channel teams across Trade, Website & App, CRM, Performance Marketing, Affiliates and other functions
- Drive innovation and creative thinking, identifying new ways to amplify campaigns across digital channels
- Champion Digital across the wider business, partnering closely with Brand Marketing, Social, PR, Creative and Regional teams
- Own the digital campaign narrative and creative consistency, reviewing key campaign assets and experiences
- Use data and insight to continuously improve, leading post-campaign reviews and identifying learnings
- Lead communication and stakeholder alignment, facilitating large-scale ideation and planning sessions
Requirements:
- A strategic and commercially minded digital marketeer with a strong understanding of the wider digital ecosystem
- An exceptional project leader, able to bring multiple specialist teams and stakeholders together
- A creative and innovative thinker with an eye for developing brilliant, engaging customer experiences
- A passion for exploring new ideas and digital trends to identify opportunities to evolve how we engage and convert customers
- A confident communicator with excellent presentation, facilitation and deck-building skills
Benefits:
- 25 days holiday (plus bank holidays) with an additional day to celebrate your birthday
- Inclusive parental leave policy
- Financial security and planning with our pension and life assurance for all
- Wellness and social benefits including Medicash, Employee Assist Programs and regular social connects with colleagues
- Bring your furry friend to work with you on our allocated dog friendly days and spaces
- Generous product discount and gifting