Description
We're looking for a Senior Integrated Campaign Manager, Brand & GTM to join our Integrated Marketing team at Pleo. In this role, you'll help architect, roll out, project manage, and drive the Go-To-Market (GTM) execution for our major 2027 brand marketing strategy and campaigns.
As a Senior Campaign Manager, you will:
- Translate the overarching 2027 brand strategy into actionable, full-funnel GTM campaign blueprints across SMB, Mid-Market, and Enterprise segments
- Own and author comprehensive Integrated Campaign Master Briefs, leading the operational rhythm of cross-functional squads to execute multi-channel strategies
- Partner with country teams and local market stakeholders to ensure master campaign frameworks balance global consistency with local relevance and execution precision
- Serve as the strategic execution peer to the Brand Marketing Lead, while partnering with Sales Leadership, SDRs, and Field teams to equip customer-facing squads with the stories, tools, and campaign momentum needed to capitalize on campaign-generated intent
- Maintain and protect the integrated campaign master calendar, manage and allocate the multi-country integrated campaign budget, and partner with Marketing Ops, Data, and Brand Intelligence to track brand lift, consideration, pipeline growth, and closed-won impact
You'll thrive in this role if you have:
- A proven track record leading multi-million dollar, multi-country, full-funnel integrated campaigns in high-growth B2B SaaS or tech environments
- Deep experience taking high-level brand frameworks and translating them into multi-channel GTM blueprints across varied audience segments
- High proficiency in aligning cross-functional teams and holding squads accountable to tight deadlines and complex campaign launches
- Deep understanding of how to run campaigns across diverse European markets, with a clear perspective on modular campaign design and local adaptation
- Experience with tracking brand-to-pipeline performance metrics, campaign flighting dynamics, brand lift, consideration, and total ROI
In your first 6 months at Pleo, you'll:
- Lead the architecture and rollout of the 2027 integrated brand campaign calendar across all target European markets
- Collaborate with the Brand Marketing Lead, country teams, and Marketing Ops to stand up the Master Briefing framework and streamline cross-functional execution rhythms
- Grow your skills in full-funnel orchestration and multi-market scale, driving measurable brand lift, consideration, and downstream pipeline velocity as Pleo continues to expand