Description
We are seeking an Engineering Director – Marketing Technology to lead and manage engineering teams, providing technical guidance, mentorship, and support to ensure the delivery of high-quality software solutions.
The Engineering Director – Marketing Technology is accountable for engineering leadership and delivery of Marketing Technology platforms within PBWM, utilising marketing capabilities across the group org. The role focuses on building and evolving scalable platforms for campaign management, client communications, audience management, and personalised engagement.
Key Responsibilities:
- Lead and develop high-performing engineering teams, fostering a strong culture of engineering excellence, collaboration, innovation, and accountability.
- Own and execute the engineering roadmap for Marketing Technology, aligning platform evolution and investment priorities with PBWM and wider Barclays technology strategy.
- Lead the engineering and evolution of Salesforce Marketing Cloud and the broader Marketing Technology ecosystem, ensuring scalable, secure, and resilient architecture.
- Drive modern engineering across marketing platforms, APIs, integrations, and data capabilities, connecting Marketing Technology with CRM, customer data, and wider enterprise platforms.
- Partner closely with Marketing, Product, Data, and Architecture to translate business strategy into sustainable technology capabilities, while driving platform modernisation, simplification, and adoption of emerging technologies.
- Be accountable for engineering delivery and platform outcomes across quality, cost, operational resilience, cyber security, data privacy, and risk, acting as senior escalation point for complex technology and production issues.
Requirements:
- Strong engineering and people leadership experience building, transforming, and operating enterprise technology platforms within large-scale, complex, and regulated environments.
- Deep understanding of Marketing Technology architecture and capabilities, including campaign management, marketing automation, client communications, audience management, and personalisation.
- Strong experience with Salesforce Marketing Cloud or comparable enterprise Marketing Technology platforms, including integration with CRM, customer data, and wider digital ecosystems.
- Strong engineering knowledge across APIs, microservices, cloud platforms, data integration, and event-driven architectures, with the ability to provide credible technical leadership across complex engineering teams.