Description
Vercel is hiring a Senior Integrated Campaigns Manager to architect and lead global, multi-channel campaigns that drive awareness, adoption, and pipeline for Vercel's platform and developer tools.
You will report to the Head of Strategic Events & Integrated Demand Generation and own Vercel's integrated campaign motion. You'll translate product and business priorities into cohesive campaign narratives that resonate with developers, technical decision-makers, and enterprise buyers, then orchestrate the cross-functional machine that brings them to life.
Working alongside Product Marketing, Growth, Digital, Field Marketing, Strategic Events, and Sales, you'll unify individual channel efforts into a single integrated motion. Every campaign you run will blend developer-first storytelling with enterprise-grade messaging and span the full funnel from first touch to closed revenue.
Responsibilities
- Own the end-to-end strategy, planning, and execution of Vercel's global integrated campaigns, from big-idea development through channel activation, measurement, and iteration.
- Translate product and business priorities into campaign narratives and messaging architectures tailored to distinct audiences: developers, full-stack teams, product leaders, and enterprise buyers.
- Orchestrate multi-channel programs across paid, owned, and earned channels in partnership with Growth, Digital, and Performance Marketing, ensuring every touchpoint ladders up to a unified story.
- Partner with Strategic Events and Field Marketing to extend campaigns into trade shows, regional events, and developer meetups to create experiences that reinforce the campaign narrative in person.
- Align with Sales and BDR leadership so campaigns fuel outbound motions with the right messaging, content, and follow-up plays that convert.
- Build and maintain the global campaign calendar, managing dependencies, sequencing, and regional alignment across functions and time zones.
- Define success metrics upfront, then measure, report, and optimize by running structured experiments across creative, messaging, channels, and audience segments.
- Mentor and guide campaign best practices across the marketing org, raising the bar for how Vercel plans and ships integrated programs.
Requirements
- 7+ years of B2B marketing experience, with 3+ years leading integrated or demand generation campaigns , within developer tools, cloud infrastructure or other technical SaaS products.
- A proven track record of owning global, full-funnel campaigns end to end, with clear pipeline and revenue impact you can point to.
- Deep understanding of developer audiences and the nuances of marketing technical products without dumbing them down.
- A strong storyteller who can shape a campaign narrative and hold it consistent across every channel and region.
- Exceptional program management skills: you can coordinate across regions, time zones, and a dozen stakeholders without dropping threads.
- Data-fluent, with hands-on experience defining KPIs, building reporting, and using performance data to make optimization calls.
- Comfortable operating with autonomy in a fast-paced, high-growth environment where priorities evolve quickly.
Nice to Have
- Experience marketing directly to developer communities or running technical content programs.
- Launched campaigns supporting AI, cloud, or infrastructure products.
- Worked in both high-growth startups and large-scale enterprise organizations.
Compensation & Benefits
- Competitive compensation package, including equity.
- Inclusive Healthcare Package.
- Opportunities for learning and growth, including mentorship and event attendance.
- Flexible Time Off.
- Gear and WFH budget provided.