Description
We are seeking a Market Insights Manager to join our team. As a Market Insights Manager, you will be responsible for executing market research and competitive intelligence that informs our product, marketing, and go-to-market decisions.
Key Responsibilities:
- Foster a customer-centric culture by advocating for a customer-focused approach throughout the organization
- Execute research projects using qualitative and quantitative methods to gather insights on customer needs, market trends, and competitive activity
- Develop and refine research methodologies and best practices to enhance the quality and effectiveness of research efforts
- Gather, organize, and analyze data from various sources using tools like Excel, SPSS, or AI-based solutions
- Create reports, dashboards, and presentations that clearly communicate findings and actionable insights to internal teams and stakeholders
- Deliver findings and recommendations to senior leadership and stakeholders through engaging presentations
- Maintain data accuracy and integrity by overseeing research administration and properly managing confidential or regulated information
- Provide logistical and analytical assistance to senior research or insights managers
- Oversee project timelines, document research processes, and maintain organized research files
- Stay updated on emerging research technologies and methodologies to innovate research practices and enhance the quality of insights
Requirements:
- 5 years of hands-on experience within the market research industry, collecting and analyzing data, reporting and presenting findings within the healthcare industry
- Advanced analytical skills, including experience with statistical modeling and ability to integrate disparate data sources
- Advanced storytelling and presentation skills; ability to translate complex concepts and methodologies into easily understood language
- Expertise with Excel, PowerPoint, PowerBI, and AI solutions
- Highly motivated, results-driven person, who works effectively in a collaborative, fast-paced environment
- Bachelor's or advanced degree in business, mathematics, or the sciences
- Understanding of conjoint, Max Diff, price elasticity, concept testing, and other such research types
- Experience managing complex market research studies such as brand health and brand equity trackers
Preferred Experience:
- Deep understanding of the healthcare industry/sector including experience with LTPAC, Acute and/or Payer audiences
- Previous experience working successfully in a SaaS organization
- Experience with a wide array of new product, brand, advertising and customer segmentation research methodologies
Salary: $102,000 - $114,000 a year
Benefits:
- Benefits starting from Day 1
- Retirement Plan Matching
- Flexible Paid Time Off
- Wellness Support Programs and Resources
- Parental & Caregiver Leaves
- Fertility & Adoption Support
- Continuous Development Support Program
- Employee Assistance Program
- Allyship and Inclusion Communities
- Employee Recognition