Description
Mastercard is seeking a Creative Data Strategist to support regional ACD Strategy teams worldwide through data-driven analysis, audience intelligence, and market insights.
The Creative Data Strategist will turn data, research, and customer intelligence into clear insights that shape creative strategy and drive more effective campaigns, experiences, and creative solutions.
Key responsibilities:
- Gather, interpret, and synthesize quantitative and qualitative data to uncover actionable insights and strategic opportunities.
- Translate data, research, and audience intelligence into clear strategic recommendations and creative opportunities.
- Support the development of strategic briefs, audience strategies, customer engagement approaches, and campaign recommendations.
- Identify emerging trends, shifting consumer behaviors, and evolving customer needs to inform strategic and creative development.
- Present insights, findings, and recommendations to internal teams and clients in a clear, compelling, and actionable manner.
Requirements:
- 8+ years of experience in data strategy, consumer insights, or marketing analytics roles within advertising agencies.
- Proven ability to translate data, research, and customer insights into strategic recommendations, creative opportunities, and measurable business outcomes.
- Strong understanding of brand, marketing, communications, customer, and campaign effectiveness frameworks.
- Experience working closely with strategy, creative, and client teams to develop insight-led campaigns, experiences, and engagement programs.
- Ability to synthesize complex quantitative and qualitative data into clear, actionable, and compelling narratives.
- Strong storytelling and presentation skills, with the ability to communicate insights effectively to both technical and non-technical audiences.