Description
Thomson Reuters is seeking an AI-first marketing leader to build a scalable growth engine across Australia, New Zealand, Japan, Korea, Greater China, India, Southeast Asia, and the Middle East and North Africa.
As Senior Director, Growth and Demand, you will lead TR's regional growth and demand Centre of Excellence, which runs integrated, audience-led marketing from brand to demand to revenue. You will own the region's marketing pipeline target and report to the Vice President, Marketing, Asia and Emerging Markets.
Key Responsibilities:
- Build and lead the growth and demand team, set priorities, resolve competing business and market needs, and manage the regional marketing budget, agencies and partners.
- Own the marketing pipeline target: sourced, influenced and accelerated pipeline from new customers.
- Set the regional brand-to-demand strategy with segment and sales leaders, turning customer insight, propositions and sales plans into scalable programs.
- Lead the demand marketing team to design programs around the region's buying committees.
- Run an always-on, full-funnel engine across content, paid, owned and social channels.
- Extend reach through partners with packaged, broad-based campaigns.
- Lead account-based marketing for Enterprise customers.
- Oversee performance marketing and regional websites.
- Use research, behavioural data, win/loss analysis and sales insight to sharpen audiences and messaging.
- Make the team AI-first across insight, content, localisation, personalisation, campaign build and reporting.
Required Qualifications:
- Customer-obsessed with a background in marketing.
- Data-driven with experience in measuring marketing performance.
- Experience building and scaling a centralised demand or growth marketing function across multiple markets.
- AI-first with experience in using AI to transform marketing.
- Leadership experience with senior leaders and stakeholders.
Preferred Qualifications:
- Experience in legal, tax or other regulated professional markets.
- Experience in marketing a platform rather than a single product.
What's in it For You?
- Hybrid Work Model.
- Flexibility & Work-Life Balance.
- Career Development and Growth.
- Industry Competitive Benefits.
- Culture.
- Social Impact.
- Making a Real-World Impact.