Description
As a Brand Proposition Lead at Trainline, you will be responsible for developing and delivering the company's consumer proposition across all markets, with a focus on the New Business area. You will work closely with various teams, including UX Research, Data Science, and Brand Insights, to build a clear picture of customer segments and shape propositions that meet their needs.
Key responsibilities include:
- Taking an insight and data-led approach to proposition development
- Leading the briefing of new research and insight
- Applying behavioural science thinking to shape and test hypotheses
- Being the voice of the brand and customer within the New Business area
- Partnering with Country Managers and local specialist teams to understand market and customer challenges
- Working closely with Product, UX, and Engineering to develop and test propositions
- Collaborating with Senior Brand Managers, Creative Studio, and Growth teams to set guidelines for proposition execution
- Defining success metrics for each proposition and tracking its impact
Requirements:
- Experience working in a tech and/or consumer-oriented industry
- A track record of leading projects end-to-end
- A curious, analytical mindset with confidence in developing hypotheses and using data to guide decisions
- Comfort managing and communicating with senior stakeholders
- Strong familiarity with both brand and business performance KPIs
- Experience working within or alongside product marketing teams
Benefits include:
- £65K-£72K salary range
- Bonus offers
- Private healthcare and dental insurance
- Generous work-from-abroad policy
- 2-for-1 share purchase plans
- EV Scheme
- Extra festive time off
- Excellent family-friendly benefits