Description
You will be directly accountable for the operational responsibilities for all strategic planning, budgeting, and execution of activities related to sales, marketing, management, and operations of Balcones / Waco, Texas.
You will contribute, alongside agency partners and supply counterparts, to capital project planning, strategic marketing, and financial feasibility of new brand home site.
Responsibilities:
Planning and Ops
- Manage and lead all aspects of the assets assigned to the brand home, including strategic plans around guest services, personnel, brand stores, capital planning, and events.
- Partner with financial business counterpart to ensure due diligence and thorough analysis of all long-term projects and proposals.
- Supervise career development and training of brand home staff to ensure their skills continue to grow to meet future demands and changing brand strategy.
- Develop and implement financial reporting KPIs for each brand home location.
Annually
- Develop annual operating plans and budgets for brand home.
- Continually monitor expenses, cash flows, and sales during the fiscal year to maintain a thorough understanding of the business and each department.
- Provide a Quarterly report overview to the Director of American Whiskey Development regarding operational performance and adherence to budget.
Sales & Marketing
- Develop and implement programs that build awareness for brand homes among key media to gain valuable exposure by positioning the facility as a preferred whiskey travel destination.
- Work with agency partners to establish marketing plans and PR activities for brand home.
- Initiate VIP programming for the field sales teams to encourage extensive use of the brand home as a marketing tool for their clients and customers.
Brand Marketing Responsibilities
- Be instrumental in leveraging sponsorships for brands in Texas that will gain valuable exposure to our core consumer for each respective brand.
- Maintain budgetary control over “TX Community Relations” account.
- Serve as a spokesperson for American Whiskey Brands.
Experience/skills required:
- Bachelor’s degree in Business, Hospitality Management, Operations, Marketing, or a related field, or equivalent relevant professional experience.
- 5+ years of relevant experience in the spirits industry, hospitality, visitor attractions, experiential venues, retail operations, or another consumer-facing environment.
- Strong people leadership and operational management capabilities, with experience managing teams and/or external partners, budgets, business performance, and multiple operational priorities in a fast-paced consumer-facing environment.
- Ability to work on-site in Waco, Texas at least 4 days per week, with availability to travel up to 10% based on business needs.