Shopper Marketer

We are seeking a highly motivated and results-driven Shopper Marketing Specialist to join our team. The ideal candidate will have a background in sales combined with experience in shopper & trade marketing, with a strong aptitude for data analysis and insights generation.

Responsibilities:

• Develop and execute quarterly and monthly shopper marketing plans to support sales objectives and drive growth
• Utilize knowledge of shopper journeys and consumer behavior to develop insights and identify triggers and barriers of purchase within designated channels
• Own the end-to-end process of shopper marketing initiatives, from planning and timely execution to tracking and reporting on key performance metrics
• Collaborate with sales teams and category development marketers to identify key opportunities and develop targeted marketing programs and trade/shopper promotions to drive sell-through and market share gains
• Work effectively with vendors to deliver best-in-class & innovative point of sale communication
• Utilize data analysis and market research to identify trends, opportunities, and areas for optimization within the trade/channel landscape
• Leverage data management tools such as Power BI and other data analytics platforms to gather, analyze, and interpret data to inform decision-making and enable faster course corrections
• Monitor market activity and industry trends/external syndicated data to identify areas for differentiation and competitive advantage
• Drive innovation and creativity in shopper marketing strategies and tactics to maintain a competitive edge

KPI's

1. Quality of Plans: Utilize data and market insights to develop relevant and sharp programs aimed at driving growth
2. Delivery of Plans: Take ownership of the end-to-end activity of program planning for the month and quarter
3. Efficiency of Execution: Utilize impactful and easy-to-execute POSM elements
4. Use of syndicated data for opportunity identification: Utilize syndicated data and market insights to inform adaptive marketing strategies
5. Quality of Analysis: Conduct 360-degree analysis of programs to ensure minimum standards of quality and effectiveness
6. Agility & Course Correction: Use data and insights to understand what is working and what is not
7. Budget Management: POSM, trade/channel spends

Qualifications:

• Master's degree in marketing, Business, or related field
• Proven experience in sales combined with a min 2 years' experience in shopper/trade marketing
• Strong data analysis skills with experience using data management tools such as Power BI, Excel, and other data analytics platforms
• Excellent analytical and problem-solving abilities, with a keen eye for detail and the ability to draw actionable insights from complex data sets
• Strong project management skills with the ability to prioritize, multitask, and meet tight deadlines in a fast-paced environment
• Ability to work with cross-functional teams
• Self-Starter with a strategic mindset, with a passion for innovation and continuous improvement