Description
Reuters Professional is seeking a Senior Manager, Subscription Strategy to lead global subscriber growth across web and app. Reporting to the Director of Subscriptions, you will own the product testing strategy and paywall and registration optimization while partnering with Product, Analytics, Newsletters, and Editorial to meet and exceed subscription goals.
Key Responsibilities:
- Lead a global, full-funnel strategy that drives engagement, subscriber acquisition, and retention.
- Own the web and app testing roadmap for registration walls, paywalls, and product journeys, partnering with Product and Engineering to continuously improve conversion and engagement.
- Build install-to-paid acquisition strategies across mobile web and apps, and test campaign structures, audience segments, and ad creatives to improve efficiency across all acquisition channels.
- Define audience cohorts from performance data to guide marketing and product decisions, and work with Product, Engineering, and Design to optimize landing pages, funnels, and onsite experiences.
- Ensure the subscription value proposition is clearly defined across all consumer touchpoints.
- Partner with Analytics on retention and churn analyses, identifying drivers of cancellation and opportunities to grow subscriber lifetime value.
- Translate campaign, subscription, and testing performance into actionable insights, roadmaps, and recommendations, while overseeing marketing processes, timelines, and creative development.
Required Qualifications:
- 5+ years of experience developing and implementing subscription growth strategies for a premium news media organization.
- Deep understanding of acquisition funnels, paywall and registration strategies, user behavior, and subscription models, with experience driving engagement and growth across paywalled content.
- Experience partnering with editorial, product, and marketing teams to grow digital subscriptions.
- Ability to use data to inform decisions, including analyzing customer journeys, applying attribution models, and optimizing acquisition funnels.
- Strong project management skills, with the ability to build data-driven strategy roadmaps with a detailed approach.
Benefits:
- Hybrid Work Model: flexible hybrid working environment
- Flexibility & Work-Life Balance: supportive workplace policies
- Career Development and Growth: continuous learning and skill development
- Industry Competitive Benefits: comprehensive benefit plans
- Culture: award-winning reputation for inclusion and belonging, flexibility, work-life balance
- Social Impact: opportunities to make an impact in the community
- Making a Real-World Impact: helping customers pursue justice, truth, and transparency
The base compensation range for this role is $115,300 USD - $214,100 USD.