Description
We are seeking a Paid Search Manager to join our Marketing & Technology service team. As a Paid Search Manager, you will manage multi-market paid search and shopping campaigns for clients, conduct keyword research and analysis, and optimize campaigns to meet client objectives.
Responsibilities:
- Manage multi-market paid search and shopping campaigns for clients;
- Conduct keyword research and analysis to identify relevant search terms and opportunities for campaign optimisation;
- Lean into automation and use of data within campaigns, including utilising AI to improve performance;
- Create and optimize paid search campaigns across various platforms, such as Google Ads and Bing Ads;
- Monitor campaign performance, analyse data, and provide regular reports to clients, highlighting key metrics and recommendations for improvement;
- Stay up-to-date with industry trends and best practices in paid search advertising;
- Collaborate with cross-functional teams to ensure seamless execution of campaigns and alignment with client goals;
- Stay informed about changes in search engine algorithms and adjust strategies accordingly;
- Carry out technical analysis, content & authority analysis;
- Set up implementation plans and workflows;
- Respond to client (internal and external) briefs;
- Report on activity on weekly, monthly and quarterly basis;
- Have a direct client communication.
Requirements:
- Prior experience managing and optimising paid search & shopping campaigns, preferably within a digital agency or similar environment;
- Strong knowledge of paid search platforms, such as Google Ads and Bing Ads;
- Experience with client communication;
- Excellent analytical skills and ability to interpret data to drive campaign optimisation;
- Ability to work collaboratively in a fast-paced, deadline-driven environment;
- Intermediate or higher proficiency in the use of Excel/Sheets and familiarity with Word/Docs and PowerPoint/Slides;
- Excellent time management and organisational skills with a high attention to detail;
- Ability to react quickly within a fast-paced environment;
- Directly available to start working from either our Manchester or London office;
- Full working proficiency in the English language.
Benefits:
- A flexible, hybrid working policy (2 days from the office, depending on location);
- An excellent salary based on experience and equal pay policies;
- Pension, free private healthcare, mental health support, and company sick pay scheme;
- 26 days paid holiday (plus UK Bank Holidays);
- Refreshments are provided in the office all week, as well as drinks at 4 pm on a Thursday;
- Help getting you to work with a season ticket loan and cycle to work scheme;
- Enhanced family friendly policies to support new parents;
- Social and Cultural Events, plenty of opportunities to connect with colleagues through organised activities and celebrations;
- Inspirational Talks, bringing the outside in with regular guest speakers and events;
- Learning and Development, supporting your growth with continuous opportunities to learn and advance;
- Buddy Programme: You will be paired with a ‘Buddy’ to help you through your first weeks’ at DEPT®;
- A reputation for doing good.