Description
We're looking for an Industry Lead – eCommerce to be our eCommerce expert in EMEA. You'll work with clients and our teams on mobile-first commerce, customer acquisition and retention, market trends, and measurement-driven decision-making.
Responsibilities:
- Develop a clear, evidence-based view of EMEA eCommerce trends and share it with stakeholders.
- Conduct executive business reviews for eCommerce clients, using category benchmarks to inform recommendations.
- Analyze data with our analysts to define KPIs, track performance, and identify opportunities.
- Advise on strategy, joining client workshops and strategy conversations to provide vertical context and best practices.
- Support account teams with vertical insights, benchmarks, and positioning for key accounts.
- Create playbooks, frameworks, and research that teams can reuse.
- Collaborate with Industry Leads in other regions and verticals, sharing methods and learnings.
- Represent AppsFlyer at eCommerce events and forums.
Requirements:
- 6+ years in eCommerce, retail, or growth, strategy, or analytics roles.
- Deep understanding of customer acquisition and retention, including UA, re-marketing, and conversion optimization.
- Strong analytical mindset and ability to explain complex data to non-analysts.
- Experience advising senior stakeholders and running workshops or reviews.
- Strong writing, presentation, and storytelling skills.
- Familiarity with multiple EMEA markets; additional languages are a plus.
Why this role matters: Clients and colleagues rely on us to help them understand their market. As the Industry Lead for EMEA eCommerce, you'll bring a consistent view of the vertical across clients, data, and teams, influencing how our function develops.