Description
We're hiring a Sr. CRM Operations Manager to help transform how Chime's Lifecycle Marketing & CRM team operates and scales. You'll lead our most important cross-functional CRM initiatives, connecting Lifecycle Marketing, MarTech, Engineering, and other partners to turn complex business needs into scalable systems and processes.
In this role, you can expect to:
- Lead high-impact CRM initiatives: Own complex, cross-functional programs such as platform migrations, channel integrations, and automation transformations,from early discovery through implementation and adoption.
- Connect Marketing with Product and Engineering: Translate lifecycle marketing goals into clear business requirements, data specifications, and technical priorities, helping teams align on what needs to be built and why.
- Make CRM operations more scalable: Improve campaign intake, QA standards, documentation, governance, and prioritization processes so teams can execute more efficiently and with fewer errors.
- Drive the evolution of lifecycle automation: Help move our CRM ecosystem beyond manual, campaign-focused workflows toward automated, scalable, and intelligent member journeys.
- Influence teams and priorities: Work closely with senior stakeholders to resolve dependencies, navigate competing priorities, and drive decisions without relying on direct reporting authority.
- Deliver measurable operational impact: Establish success metrics and connect improvements in workflows, systems, and governance to efficiency, execution quality, risk reduction, and downstream business outcomes.
To thrive in this role, you have:
- 8+ years of experience in CRM operations, marketing program management, or marketing technology alignment, with a track record of working in complex marketing environments.
- Demonstrated ownership of large cross-functional initiatives, taking ambiguous business problems through planning, implementation, stakeholder alignment, and successful adoption.
- Strong business-to-technical translation skills, including experience turning marketing needs into actionable requirements for Product, Engineering, and data teams.
- Deep familiarity with enterprise CRM platforms such as Braze, Iterable, or Salesforce Marketing Cloud, including how data infrastructure supports lifecycle marketing capabilities.
- Experience building scalable operating frameworks, including campaign intake, operational governance, quality assurance, and documentation standards.
- Exceptional stakeholder management and communication skills, with the ability to influence senior leaders, resolve competing priorities, and drive decisions without direct authority.
- A process-first, outcomes-oriented mindset, with the ability to identify operational friction, implement sustainable improvements, and measure their impact.
#LI-Onsite #LI-AM1
Below is the base salary offered for this role and level of experience. Full-time employees may also be eligible for bonus(es), competitive equity, and benefits. For commissioned roles, the base salary listed in this job description does not include incentive/variable pay. The actual base salary offered may be higher, depending on your location, skills, qualifications, and experience. Wage Notice$145,000-$200,000 USD