Description
At Twilio, we're shaping the future of communications, all from the comfort of our homes. We deliver innovative solutions to hundreds of thousands of businesses and empower millions of developers worldwide to craft personalized customer experiences.
As Marketing Operations Manager, you will lead and optimize marketing automation systems, event integrations, conversational marketing channels, and scalable operational workflows. You will drive the evolution of Twilio's marketing and revenue operations infrastructure, tackling complex system integration challenges at global scale, leveraging cutting-edge AI technologies to automate workflows.
Responsibilities:
- Manage Qualified live chat routing workflows, lead distribution rules, and continuous UX enhancements to maximize conversion rates.
- Analyze complex business requirements to design and deploy scalable automated workflows across CRM and marketing automation platforms.
- Manage end-to-end system integrations, including event and webinar platforms like CVENT and BigMarker.
- Integrate AI capabilities into marketing operations workflow designs to streamline core processes.
- Diagnose and resolve system, workflow, and data synchronization issues across the broader marketing technology stack efficiently.
- Collaborate with cross-functional teams across Marketing, Sales, and Technology to align system architectures with overarching go-to-market strategies.
Qualifications:
- Bachelor’s degree in a related field.
- 5+ years of hands-on experience in Marketing Operations, Demand Generation, Revenue Operations, or a related field.
- 3+ years of proven expertise with CRM and marketing automation platforms (e.g., Marketo, Salesforce), including a track record of developing scalable programs and optimizing workflows in event/webinar platforms (e.g., CVENT, BigMarker).
- Demonstrated experience integrating AI into scalable marketing operations workflow designs and streamlining core processes.
- Strong analytical and problem-solving skills to leverage campaign data for issue identification, alongside clear written and verbal communication skills across Marketing, Sales, and Technology teams in a fast-paced environment.
Location: Remote - US (not eligible to be hired in CA, CT, NJ, NY, PA, WA)
Compensation:
- The estimated pay ranges for this role are as follows:
- Based in Colorado, Hawaii, Illinois, Maryland, Massachusetts, Minnesota, Vermont or Washington D.C.: $106,320 - $132,900.
- Based in New York, New Jersey, Washington State, or California (outside of the San Francisco Bay area): $112,560 - $140,700.
- Based in the San Francisco Bay area, California: $125,040 - $156,300.
Benefits:
- Competitive pay
- Generous time off
- Ample parental and wellness leave
- Healthcare
- Retirement savings program
- Much more